The civic and moral responsibilities of public relations are hotly
contested topics. While many researchers call for focusing on
ethics in public relations, they concentrate on ethics in relation
to how people do their jobs. In actuality, emphasis should move
beyond professional codes of ethics to include general morality and
citizenship. Currently, as the profession receives greater
scrutiny, it is important to be aware of the value of public
relations in the community. This book centers on four areas of
public relations' conscience in order to examine its role in
morality and citizenship: civic professionalism, corporate social
responsibility, ethics, and public communication. This approach
will help to answer the question of what is public relations'
responsibility to the public good.
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