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Hello, Hello Brazil - Popular Music in the Making of Modern Brazil (Paperback)
Loot Price: R721
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Hello, Hello Brazil - Popular Music in the Making of Modern Brazil (Paperback)
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“Hello, hello Brazil” was the standard greeting Brazilian radio
announcers of the 1930s used to welcome their audience into an
expanding cultural marketplace. New genres like samba and
repackaged older ones like choro served as the currency in this
marketplace, minted in the capital in Rio de Janeiro and circulated
nationally by the burgeoning recording and broadcasting industries.
Bryan McCann chronicles the flourishing of Brazilian popular music
between the 1920s and the 1950s. Through analysis of the competing
projects of composers, producers, bureaucrats, and fans, he shows
that Brazilians alternately envisioned popular music as the
foundation for a unified national culture and used it as a tool to
probe racial and regional divisions.McCann explores the links
between the growth of the culture industry, rapid
industrialization, and the rise and fall of Getúlio Vargas’s
Estado Novo dictatorship. He argues that these processes opened a
window of opportunity for the creation of enduring cultural
patterns and demonstrates that the understandings of popular music
cemented in the mid–twentieth century continue to structure
Brazilian cultural life in the early twenty-first.
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