Value chain based approaches offer tremendous scope for
market-based improvements in production, productivity, rural
economy diversification, and household incomes, but are often
covered by literature that is too conceptual or heavily focused on
analysis. This has created a gap in the information available to
planners, practitioners, and value chain participants. Furthermore,
few references are available on how these approaches can be applied
specifically to developing agriculture in Africa. 'Building
Competitiveness in Africa s Agriculture: A Guide to Value Chain
Concepts and Applications' describes practical implementation
approaches and illustrates them with scores of real African
agribusiness case studies. Using these examples, the 'Guide'
presents a range of concepts, analytical tools, and methodologies
centered on the value chain that can be used to design, implement,
and evaluate agricultural and agribusiness development initiatives.
It stresses principles of market focus, collaboration, information
sharing, and innovation. The 'Guide' begins by examining core
concepts and issues related to value chains. A brief literature
review then focuses on five topics of particular relevance to
African agricultural value chains. These topics address challenges
faced by value chain participants and practitioners that resonate
through the many cases described in the book. The core of the book
presents methodological tools and approaches that blend important
value chain concepts with the topics and with sound business
principles. The tools and case studies have been selected for their
usefulness in supporting market-driven, private-sector initiatives
to improve value chains. The 'Guide' offers 13 implementation
approaches, presented within the implementation cycle of a value
chain program, followed by descriptions of actual cases. Roughly 60
percent of the examples are from Africa, while the rest come from
Europe, Latin America, and Asia. The 'Guide' offers useful guidance
to businesspeople, policy makers, representatives of farmer or
trade organizations, and others who are engaged in agro-enterprise
and agribusiness development. These readers will learn how to use
value chain approaches in ways that can contribute to sound
operational decisions, improved market linkage, and better results
for enterprise and industry development."
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