Reassessing the Internationalization of the Firm (Hardcover, 1st ed)

As the international behaviour of firms changes, so too must the theories used to describe, explain and predict that behaviour change. This volume is conceived as an exploration of the evolving nature of internationalization in the context of shifting environmental forces in an effort to: highlight the nature of firms' changing behaviours; explore the potential reasons for those changes; and propose new perspectives from which a more contemporary theory of internationalization can be developed. The papers in this volume examine the internationalization behaviour of a wide range of firms, from MNCs to SMEs, including firms from both developed and emerging economies. Consideration is given to the rapid internationalization of "born global" firms, to inward as well as outward internationalization and to the dynamic nature of internationalization at the beginning of the 21st century.

General

Imprint:	JAI Press Inc.
Country of origin:	United States
Series:	Advances in International Marketing
Release date:	September 2001
First published:	2001
Editors:	C.N. Axinn • P. Matthyssens
Series editors:	S. Tamer Cavusgil
Dimensions:	234 x 156 x 17mm (L x W x T)
Format:	Hardcover
Pages:	288
Edition:	1st ed
ISBN-13:	978-0-7623-0795-1
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Globalization Books > Business & Economics > Business & management > International business Promotions
LSN:	0-7623-0795-1
Barcode:	9780762307951

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!