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The Perfect Meal - The Multisensory Science of Food and Dining (Paperback) Loot Price: R750
Discovery Miles 7 500
You Save: R230 (23%)
The Perfect Meal - The Multisensory Science of Food and Dining (Paperback): C. Spence

The Perfect Meal - The Multisensory Science of Food and Dining (Paperback)

C. Spence

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List price R980 Loot Price R750 Discovery Miles 7 500 | Repayment Terms: R70 pm x 12* You Save R230 (23%)

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The authors of "The Perfect Meal "examine all of the elements that contribute to the diner's experience of a meal (primarily at a restaurant) and investigate how each of the diner's senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner's overall experience.

Examples are:

- the colour of the plate (visual)

- the shape of the glass (visual/tactile)

- the names used to describe the dishes (cognitive)

- the background music playing inside the restaurant (aural)

Novel approaches to understanding the diner's experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: October 2014
Authors: C. Spence
Dimensions: 244 x 170 x 20mm (L x W x T)
Format: Paperback
Pages: 424
ISBN-13: 978-1-118-49082-2
Categories: Books > Professional & Technical > Other technologies > General
Books > Health, Home & Family > Cookery / food & drink etc > General
Books > Food & Drink > General
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Technology
Books > Academic & Education > University Of Johannesburg
LSN: 1-118-49082-7
Barcode: 9781118490822

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