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Globalization, Culture, and Branding - How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization (Paperback, 1st ed. 2013) Loot Price: R3,347
Discovery Miles 33 470
Repayment Terms: R314 pm x 12*
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Globalization, Culture, and Branding - How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization...

Globalization, Culture, and Branding - How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization (Paperback, 1st ed. 2013)

C. Torelli

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Loot Price R3,347 Discovery Miles 33 470 | Repayment Terms: R314 pm x 12*

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Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: December 2015
First published: 2013
Authors: C. Torelli
Dimensions: 216 x 140 x 11mm (L x W x T)
Format: Paperback
Pages: 181
Edition: 1st ed. 2013
ISBN-13: 978-1-349-46218-6
Categories: Books > Reference & Interdisciplinary > Interdisciplinary studies > Globalization
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 1-349-46218-7
Barcode: 9781349462186

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