In a period characterized by expanding markets, national
consolidation, and social upheaval, print culture picked up
momentum as the nineteenth century turned into the twentieth.
Books, magazines, and newspapers were produced more quickly and
more cheaply, reaching ever-increasing numbers of readers. Volume 4
of A History of the Book in America traces the complex, even
contradictory consequences of these changes in the production,
circulation, and use of print. Contributors to this volume explain
that although mass production encouraged consolidation and
standardization, readers increasingly adapted print to serve their
own purposes, allowing for increased diversity in the midst of
concentration and integration. Considering the book in larger
social and cultural networks, essays address the rise of consumer
culture, the extension of literacy and reading through schooling,
the expansion of secondary and postsecondary education and the
growth of the textbook industry, the growing influence of the
professions and their dependence on print culture, and the history
of relevant technology. As the essays here attest, the expansion of
print culture between 1880 and 1940 enabled it to become part of
Americans' everyday business, social, political, and religious
lives. Contributors: Megan Benton, Pacific Lutheran University Paul
S. Boyer, University of Wisconsin-Madison Una M. Cadegan,
University of Dayton Phyllis Dain, Columbia University James P.
Danky, University of Wisconsin-Madison Ellen Gruber Garvey, New
Jersey City University Peter Jaszi, American University Carl F.
Kaestle, Brown University Nicolas Kanellos, University of Houston
Richard L. Kaplan, ABC-Clio Publishing Marcel Chotkowski
LaFollette, Washington, D.C. Elizabeth Long, Rice University
Elizabeth McHenry, New York University Sally M. Miller, University
of the Pacific Richard Ohmann, Wesleyan University Janice A.
Radway, Duke University Joan Shelley Rubin, University of Rochester
Jonathan D. Sarna, Brandeis University Charles A. Seavey,
University of Missouri, Columbia Michael Schudson, University of
California, San Diego William Vance Trollinger Jr., University of
Dayton Richard L. Venezky (1938-2004) James L. W. West III,
Pennsylvania State University Wayne A. Wiegand, Florida State
University Michael Winship, University of Texas at Austin Martha
Woodmansee, Case Western Reserve University
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