Written by experts from various fields, this edited collection
explores a wide range of issues pertaining to how computers evoke
human social expectations. The book illustrates how socially
acceptable conventions can strongly impact the effectiveness of
human-computer interactions and how to consider such norms in the
design of human-computer interfaces. Providing a complete
introduction to the design of social responses to computers, the
text emphasizes the value of social norms in the development of
usable and enjoyable technology. It also describes the role of
socially correct behavior in technology adoption and how to design
human-computer interfaces for a competitive global market.
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