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Attitude Measurement (Hardcover, Four Volume Set)
Loot Price: R20,093
Discovery Miles 200 930
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Attitude Measurement (Hardcover, Four Volume Set)
Series: Sage Benchmarks in Social Research Methods
Expected to ship within 9 - 15 working days
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The field of attitude research has long been recognised as one of
the most important and influential within social psychology. But
the ever-increasing popularity of survey research as a source of
what the public thinks and feels about a wide range of issues has
brought the subject into the popular arena, heightening the
relevance of the theory and practice of attitude measurement. Roger
Jowell and Caroline Roberts, acknowledged leaders in this area of
research, have combed the literature to bring together the most
comprehensive collection available. The four volumes cover key
advances since serious study of the subject began to appear (in the
1920s), with a selection of the articles and papers which present
the key figures, the major steps forward in theory or practice and
some of the most creative and ingenious methodological work in the
social sciences. This set will provide a rich reference source that
should appeal to academics and practitioners alike.
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