Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Public opinion & polls
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The Lost Majority (Paperback)
Loot Price: R326
Discovery Miles 3 260
You Save: R60
(16%)
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The Lost Majority (Paperback)
(1 rating, sign in to rate)
List price R386
Loot Price R326
Discovery Miles 3 260
You Save R60 (16%)
Expected to ship within 12 - 17 working days
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The 2017 general election was supposed to be a walkover for the
Conservative Party - but the voters had other ideas. In The Lost
Majority, Lord Ashcroft draws on his unique research to explain why
the thumping victory the Tories expected never happened. His
findings reveal what real voters made of the campaign, why Britain
refused Theresa May's appeal for a clear mandate to negotiate
Brexit and where the party now stands after more than a decade of
`modernisation' . And, critically, Ashcroft examines the challenges
the Tories face in building a winning coalition when 13 million
votes is no longer enough for outright victory. This is an
indispensible guide that will provide food for thought to anyone
wishing to examine in detail what really happened on 8 June, 2017,
and how this will impact on future elections.
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