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Competing Motives in the Partisan Mind - How Loyalty and Responsiveness Shape Party Identification and Democracy (Hardcover)
Loot Price: R2,621
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Competing Motives in the Partisan Mind - How Loyalty and Responsiveness Shape Party Identification and Democracy (Hardcover)
Series: Series in Political Psychology
Expected to ship within 12 - 17 working days
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Party identification may be the single most powerful predictor of
voting behavior, yet scholars continue to disagree whether this is
good or bad for democracy. Some argue that party identification
functions as a highly efficient information shortcut, guiding
voters to candidates that represent their interests. Others argue
that party identification biases voters' perceptions, thereby
undermining accountability. Competing Motives in the Partisan Mind
provides a framework for understanding the conditions under which
each of the characterizations is most apt. The answer hinges on
whether a person has sufficient motivation and ability to defend
her party identity or whether norms of good citizenship motivate
her to adjust her party identity to reflect her disagreements.
A series of surveys and experiments provide a window into the
partisan mind during times of conflict between party identity and
political attitudes. These studies show that individuals devote
cognitive resources to defending their party identities against
dissonant thoughts, often resorting to elaborate justifications.
However, when cognitive resources are insufficient, these defenses
break down and partisans are forced to adjust their identities to
reflect disagreements. In addition, thoughts of civic duty can
stimulate responsiveness motivation to the point that it overwhelms
partisan motivation, leading individuals to adjust their identities
to reflect their disagreements.
In demonstrating the influence of competing motives, this book
reconciles the two dominant theories of party identification.
Rather than characterizing party identification as either a highly
stable affective attachment or a running tally of political
evaluations, it suggests that the nature of party identification
hinges on the interplay between the motivations that underlie it.
Perhaps even more importantly, this book shifts the discussion away
from partisan change versus stability to the normative implications
of party identification. While the polarization of American
politics may be exacerbating partisan biases, there is plenty of
reason for hope. By simply making citizens' widespread feelings of
civic duty salient to them, these biases may be overcome.
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