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The Multimediated Rhetoric of the Internet - Digital Fusion (Paperback)
Loot Price: R1,612
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The Multimediated Rhetoric of the Internet - Digital Fusion (Paperback)
Series: Routledge Studies in Rhetoric and Communication
Expected to ship within 12 - 19 working days
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This project is a critical, rhetorical study of the digital text we
call the Internet, in particular the style and figurative surface
of its many pages as well as the conceptual, design patterns
structuring the content of those same pages. Handa argues that as
our lives become increasingly digital, we must consider rhetoric
applicable to more than just printed text or to images. Digital
analysis demands our acknowledgement of digital fusion, a true
merging of analytic skills in many media and dimensions. CDs, DVDs,
and an Internet increasingly capable of streaming audio and video
prove that literacy today means more than it used to, namely the
ability to understand information, however presented. Handa
considers pedagogy, professional writing, hypertext theory,
rhetorical studies, and composition studies, moving analysis beyond
merely "using" the web towards "thinking" rhetorically about its
construction and its impact on culture. This book shows how
analyzing the web rhetorically helps us to understand the
inescapable fact that culture is reflected through all media fused
within the parameters of digital technology.
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