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Introduction to the Music Industry - An Entrepreneurial Approach, Second Edition (Hardcover, 2nd edition)
Loot Price: R4,609
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Introduction to the Music Industry - An Entrepreneurial Approach, Second Edition (Hardcover, 2nd edition)
Expected to ship within 12 - 17 working days
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Introduction to the Music Industry: An Entrepreneurial Approach,
Second Edition is an introductory textbook that offers a fresh
perspective in one of the fastest-changing businesses in the world
today. It engages students with creative problem-solving
activities, collaborative projects and case studies as they explore
the inner workings of the music business, while encouraging them to
think like entrepreneurs on a path toward their own successful
careers in the industry. This new edition includes a revised
chapter organization, with chapters streamlined to focus on topics
most important to music business students, while also maintaining
its user-friendly chapter approach. Supported by an updated
companion website, this book equips music business students and
performance majors with the knowledge and tools to adopt and
integrate entrepreneurial thinking successfully into practice and
shape the future of the industry.
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