Hollywood 1938 - Motion Pictures' Greatest Year (Paperback)

In "Hollywood 1938," Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were poison at the box office, and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion PicturesOCO Greatest Year, a massive, and unsuccessful, public relations campaign conducted in theaters and newspapers across North America. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, she analyzes what was wrongOCoand rightOCowith Hollywood at the end of a heralded decade, and how the industryOCOs troubles changed the making and marketing of films in 1938 and beyond.

General

Imprint:	University of California Press
Country of origin:	United States
Release date:	March 2012
First published:	2012
Authors:	Catherine Jurca
Dimensions:	229 x 152 x 18mm (L x W x T)
Format:	Paperback - Trade
Pages:	284
ISBN-13:	978-0-520-27180-7
Categories:	Books > Arts & Architecture > Performing arts > Films, cinema > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Cinema industry Promotions
LSN:	0-520-27180-7
Barcode:	9780520271807

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