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European Audiovisual Policy in Transition (Hardcover)
Loot Price: R3,600
Discovery Miles 36 000
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European Audiovisual Policy in Transition (Hardcover)
Series: Routledge Studies in Media and Cultural Industries
Expected to ship within 12 - 17 working days
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This book describes and critically addresses the innovations and
shifts made in the revision of the Audiovisual Media Services
Directive (AVMSD) adopted by the European Parliament and Council in
2018. Reflecting on European Union regulation and policy practice
in all its Member States, the book's unique approach places
in-depth case study topics against the broader theoretical
background. Taking a Europe-wide angle, an international team of
authors focuses on key aspects of the AVMSD: the expansion of its
scope to include video-sharing-platforms such as YouTube; the
update of the rules for commercial communications; the first
attempt for harmonized, minimal requirements at EU level regarding
transparency of media ownership; new rules to ensure that
video-on-demand services offer, invest in, and prioritise European
content; the obligation on television distributors and smart TV
manufacturers to pass on broadcasters' signal without any
interference, alteration or modification; and, the formalisation
and consolidation of new forms of collaboration among national
regulatory authorities. This thorough analysis of the cornerstone
of European media policy makes this edited collection a crucial
reference for scholars and students of media and cultural
industries, media law and policy, European and EU media policy, and
technology studies.
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