Written by the features editor of the leading UK weekly for PR
professionals, "PRWeek"and featuring contributions from
journalists, PR professionals and small business owners, this book
shows you how to successfully use PR to promote yourself and your
business.
Coveringevery aspect of public relations, from identifying your
compelling proposition, pitching a story and writing a press
release, through to mastering social media and executing a good
campaign, it is packed full of insider stories, sample press
releases and examples of good PR, so you'll find out how to make a
winning impact.
"Brilliant Outcomes: "
- Learn how to present yourself or your business to the
public
- Understand the elements of a PR campaign and how to pitch to
the media
- Find out how to manage a crisis
- Discover the power of social networking and how to get noticed
online
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