When the Milwaukee Braves moved to Atlanta after the 1965 season,
many impassioned fans grew indifferent to baseball. Others-Namely
car dealer Bud Selig-decided to fight for the beloved sport. Selig
formed an ownership group with the goal of winning a new franchise.
They faced formidable opposition-American League President Joe
Cronin, lawyer turned baseball commissioner Bowie Kuhn, and other
AL team owners would not entertain the notion of another team for
the city. This first ever history of baseball's return to Milwaukee
covers the owners, teams and ballparks behind the rise and fall of
their Braves, the five-year struggle to acquire a new team, the
relocation of a major league club a week prior to the 1970 season
and how the Brewers created an identity and built a fan base and a
contending team.
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