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Books > Arts & Architecture > Performing arts > Television
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Television by Stream - Essays on Marketing, Content and Audience Worldwide (Paperback)
Loot Price: R1,252
Discovery Miles 12 520
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Television by Stream - Essays on Marketing, Content and Audience Worldwide (Paperback)
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Online television streaming has radically changed the ways in which
programs are produced, disseminated and watched. While the market
is largely globalized with some platforms streaming in multiple
countries, audiences are fragmented, due to a large number of
choices and often solitary viewing. However, streaming gives new
life to old series and innovates conventions in genre, narrative
and characterization. This edited collection is dedicated to the
study of the streaming platforms and the future of television. It
includes a plethora of carefully organized and similarly structured
chapters in order to provide in-depth yet easily accessible
readings of major changes in television. Enriching a growing body
of literature on the future of television, essays thoroughly assess
the effects new television media have on institutions, audiences
and content.
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