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Books > History > American history
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Consumerism and the Emergence of the Middle Class in Colonial America (Hardcover, New)
Loot Price: R2,838
Discovery Miles 28 380
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Consumerism and the Emergence of the Middle Class in Colonial America (Hardcover, New)
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This interdisciplinary study presents compelling evidence for a
revolutionary idea: that to understand the historical entrenchment
of gentility in America, we must understand its creation among
non-elite people: colonial middling sorts who laid the groundwork
for the later American middle class. Focusing on the daily life of
Widow Elizabeth Pratt, a shopkeeper from early eighteenth-century
Newport, Rhode Island, Christina J. Hodge uses material remains as
a means of reconstructing not only how Mrs. Pratt lived, but also
how these objects reflect shifting class and gender relationships
in this period. Challenging the emulation thesis, a common
assumption that wealthy elites led fashion and culture change while
middling sorts only followed, Hodge shows how middling consumers
were in fact discerning cultural leaders, adopting genteel material
practices early and aggressively. By focusing on the rise and
emergence of the middle class, this book brings new insights into
the evolution of consumerism, class, and identity in colonial
America."
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