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Veterinary Business and Enterprise - Theoretical Foundations and Practical Cases (Paperback)
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Veterinary Business and Enterprise - Theoretical Foundations and Practical Cases (Paperback)
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Contents List of Figures List of Tables List of Contributors
Acknowledgements Foreword Chapter 1 Introduction Colette Henry
(Royal Veterinary College) Part I: Theoretical Foundations Chapter
2 The Need for Business Skills in Veterinary Education: Perceptions
versus evidence Martin A. Cake, Susan M. Rhind & Sarah Baillie
(Murdoch University, University of Edinburgh & University of
Bristol) Chapter 3 Clinical Leadership and Professionalism in
Veterinary Practice Liz Mossop (University of Nottingham) Chapter 4
Leadership and Management in Veterinary Practice Brian Faulkner
(Front Foot Veterinary Consultancy) Chapter 5 Veterinary Business
Management: An Ethical Approach to Managing People and Practices
Lorna Treanor & Martin Whiting (University of Ulster &
Royal Veterinary College) Chapter 6 Documenting and Investigating
the Entrepreneurial Trade in Illegal Veterinary Medicines in the
United Kingdom and Ireland Robert Smith & Martin Whiting (The
Robert Gordon University & Royal Veterinary College) Chapter 7
Applying Marketing Theory to Veterinary Practice Andrew Morton (The
Marketing Institute) Chapter 8 Brand Identity: Building a
Veterinary Hospital Brand Cathy R. Coates (University of Bristol)
Chapter 9 Veterinary Field Expertise and Knowledge Exchange Jeremy
Phillipson, Amy Proctor, Philip Lowe & Andrew Donaldson
(University of Newcastle) Part II: Practical Cases Chapter 10 Ellie
Prior: Starting out in practice Claire Denny, Sarah Baillie &
James Gazzard (Royal Veterinary College, University of Bristol
& University of East Anglia) Chapter 11 Church Hill Equine
Clinic: Changing Large Animal Practice in Rural Areas Izzy
Warren-Smith (Harper Adams University College) Chapter 12 Cromlyn
Vets: Where to now? Colette Henry (Royal Veterinary College)
Chapter 13 De'Ath, Slaughter, Davis & Jones: Time for a
Re-Brand? Lynn Hill (University of Bristol) Chapter 14 Cascade
Veterinary Practice: Changing times Adele Feakes & Diane
Whatling (University of Adelaide) Chapter 15 Northgate Veterinary
Clinic: A new lease of life? Adele Feakes & Diane Whalting
(University of Adelaide) Chapter 16 Parasol Kennels: Innovative
Animal Housing Christopher Brown & Jane Taylor (University of
Hertfordshire) Index Key features: . Presents practical cases
supported by underpinning theory . Comes with online case-based
resources . Contains contributions from leading experts and
experienced veterinary business educators Compiled and edited by
the UK's first Professor of Veterinary Business and Enterprise
Veterinary Business and Enterprise: Theoretical Foundations and
Practical Cases presents readers with a unique collection of
theory-based chapters and case studies that together provide a
clear and practical illustration of key contemporary challenges in
veterinary business management. The theory sections are written by
leading academics from top universities and colleges, and cover
leadership and management, the application of marketing theory,
brand identity, ethical approaches to management and more. The
practical cases are principally based on real businesses within the
broader veterinary sector both nationally and internationally. Each
case deals with themes specifically relevant to the effective and
practical management of a veterinary or veterinary-related business
and presents a particular business challenge for students to solve.
The cases are supported by web-based overviews, student assessments
and interactive questions. The book will be an important business
and enterprise learning resource for both undergraduate and
postgraduate level students of veterinary medicine. It will also be
an invaluable supporting resource for business and enterprise
educators and those responsible for curriculum design in veterinary
schools internationally.
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