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Books > Humanities > Philosophy > Topics in philosophy > Social & political philosophy
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How Propaganda Became Public Relations - Foucault and the Corporate Government of the Public (Paperback)
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How Propaganda Became Public Relations - Foucault and the Corporate Government of the Public (Paperback)
Series: Routledge Studies in Contemporary Philosophy
Expected to ship within 12 - 19 working days
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How Propaganda Became Public Relations pulls back the curtain on
propaganda: how it was born, how it works, and how it has masked
the bulk of its operations by rebranding itself as public
relations. Cory Wimberly uses archival materials and wide variety
of sources - Foucault's work on governmentality, political economy,
liberalism, mass psychology, and history - to mount a genealogical
challenge to two commonplaces about propaganda. First, modern
propaganda did not originate in the state and was never primarily
located in the state; instead, it began and flourished as a
for-profit service for businesses. Further, propaganda is not
focused on public beliefs and does not operate mainly through lies
and deceit; propaganda is an apparatus of government that aims to
create the publics that will freely undertake the conduct its
clients' desire. Businesses have used propaganda since the early
twentieth century to construct the laboring, consuming, and voting
publics that they needed to secure and grow their operations. Over
that time, corporations have become the most numerous and
well-funded apparatuses of government in the West, operating
privately and without democratic accountability. Wimberly explains
why liberal strategies of resistance have failed and a new focus on
creating mass subjectivity through democratic means is essential to
countering propaganda. This book offers a sophisticated analysis
that will be of interest to scholars and advanced students working
in social and political philosophy, Continental philosophy,
political communication, the history of capitalism, and the history
of public relations.
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