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Case Studies in Sport Diplomacy (Paperback)
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Case Studies in Sport Diplomacy (Paperback)
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The growing influence of sport has created a unique opportunity to
build international relationships for a number of purposes,
including cultural, economic, shared humanitarian, and
increasingly, political diplomacy. This book explores the influence
and effectiveness of sport diplomacy in improving long-term
relations between nations by opening a dialogue with international
leaders, raising awareness of host countries and to bridging
cultural differences, and in building international relationships
through ambassadors that could increase trade and legislative
agreements, and even bring peace to nations in conflict. Authored
by talented scholars from all over the world, many of whom served
as sport diplomats, their unique perspective in each case sheds
light on the ways in which sport diplomacy can succeed or falter in
achieving strategic objectives between influential -- and in some
cases historically adversarial -- countries. A thoroughly
intriguing look at sport diplomacys past and ongoing efforts to
improve relations with countries such as Brazil, Russia, Iran and
China, this book brings to the forefront an area in which sport has
been able to open up and increase opportunities to build
relationships between people, communities, governments and
countries.
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