In Search of the Two-Handed Economist - Ideology, Methodology and Marketing in Economics (Paperback, Softcover reprint of the original 1st ed. 2016)

For the economics profession, issues of marketing and ideology have often been reduced to the status of 'the love that dare not speak its name'. This volume brings these issues out of the closet and examines what effect, if any, these factors have in shaping the contours of the discipline. The way in which economists face policy issues is in part driven, even if only subconsciously, by unacknowledged ideological concerns and the increasing need to sell one's theories, views and policies in a frustratingly competitive academic market. In seven carefully and provocatively granulated chapters, the volume raises possible implications of these marketing and ideological imperatives by approaching the problem from a number of surprising and irreverent directions. Though unfortunately, in its irrevocable denouement the text proves incapable of creating anything resembling a life changing experience let alone coming to any definite and irrefutable conclusions. Like life itself, economics is full of uncertainties and uncontrollable difficulties.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Series:	Palgrave Studies in the History of Economic Thought
Release date:	July 2018
First published:	2016
Authors:	Craig Freedman
Dimensions:	210 x 148 x 23mm (L x W x T)
Format:	Paperback
Pages:	418
Edition:	Softcover reprint of the original 1st ed. 2016
ISBN-13:	978-1-349-95479-7
Categories:	Books > Business & Economics > Economics > Political economy Books > Humanities > History > History of specific subjects > Economic history Books > Business & Economics > Business & management > Sales & marketing > General Books > History > History of specific subjects > Economic history Promotions
LSN:	1-349-95479-9
Barcode:	9781349954797

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