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Books > Social sciences > Education > Higher & further education
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Strategic Planning, Marketing & Public Relations, and Fund-Raising in Higher Education - Perspectives, Readings, and Annotated Bibliography (Hardcover, annotated edition)
Loot Price: R2,021
Discovery Miles 20 210
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Strategic Planning, Marketing & Public Relations, and Fund-Raising in Higher Education - Perspectives, Readings, and Annotated Bibliography (Hardcover, annotated edition)
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Because of severe budgetary constraints and the dwindling number of
18-year-olds, colleges and universities are looking for new ways to
keep their heads above water. One step toward a solution is to see
how others have done it. The authors focus on three important
facets of higher educational administration: strategic planning,
marketing and public relations, and fundraising. They offer their
own perspectives, include previously published journal articles by
experts, and provide an annotated bibliography of books and journal
articles on these subjects. Each citation includes a complete
bibliography entry and a 50-100 word annotation. With author/title
and subject indexes and a directory of publishers mentioned in the
book. The contributors: Peter Doyle, Gerald Newbould, Abby
Livingston, William Keim, Fred Gehrung, James Blackburn, Donald
Shandler, Roger Wadswoth, Wayne Anderson, Charles Webb, and Fisher
Howe.
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