To be successful in today's satellite communications marketplace,
you know that business savvy counts as much as technical expertise.
This informative new book gives you the management insight and
expertise needed to successfully operate satellite systems as
business ventures. Based on the author's more than 25 years
experience in developing and managing satellite systems, the book
explains how to master the complexities of deploying satellite
systems while reaching overall business objectives. This unique
resource combines the essentials of strategy development and
project management in one integrated approach. You find in-depth
coverage of each building block of this approach from the
perspective of business and industry managers. By showing you how
to determine customer needs, the book enables you to formulate the
goals that define success. It also explains the critical role of
team management and emphasizes the importance of team
communications.Detailed coverage of funding strategies, techniques
for developing optimum architectures and infrastructures, and
methods for measuring overall performance, all combine to make this
book an excellent guide to business success in satellite system
ventures. The book closes with a comprehensive case study of
digital satellite radio systems and a prognosis for the future of
satellite systems.
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