Praise for
"Master the Media to Attract Your Ideal Clients: A Personal
Marketing System for Financial Professionals"
"This book is a marketing masterpiece. It should be required
reading for all financial professionals."
-Janine Wertheim, Chief Marketing Officer
Securities America, Inc.
"Marketing is the life blood of any practice. The media is the
most effective and cost-efficient way to market. Unfortunately,
most practitioners only dream of media attention. No more-Derrick
Kinney delivers on his promise to help you 'Master the
Media.'"
-Harold Evensky, CFP
author, Wealth Management
"This fast-moving, practical book gives you a step-by-step
process to multiply your results and dramatically increase your
exposure and name recognition. A classic!"
-Brian Tracy, President, Brian Tracy International
author, Create Your Own Future
"Kinney offers an easy and effective 'how-to' approach for
financial producers to gain recognition and credibility by becoming
media sources. If you want to take your business to the next level,
this book can help you get there."
-Gail S. Waisanen, CLU
Editor, Life Insurance Selling
"A successful advisor and media personality, Derrick Kinney is
ample proof that mastering the art of communicating with the media
is the key to building a thriving financial advisory
practice."
-William Glasgall, Editorial Director
Investment Advisor magazine and investmentadvisor.com
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