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Books > Business & Economics > Business & management > Management & management techniques > Management decision making

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The Art and Science of Interpreting Market Research Evidence (Hardcover, New) Loot Price: R1,184
Discovery Miles 11 840
The Art and Science of Interpreting Market Research Evidence (Hardcover, New): D. V. L. Smith

The Art and Science of Interpreting Market Research Evidence (Hardcover, New)

D. V. L. Smith

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Loot Price R1,184 Discovery Miles 11 840 | Repayment Terms: R111 pm x 12*

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This book will help business and commercial professionals, who are bombarded with information from which they must draw conclusions to make valid business judgements. Underpinned by research and methodology, but carefully and wittily written to avoid the subject falling into the trap of being dull, this book offers a very accessible way for business people to understand their current deciphering processes and to find new ways of interpreting information to make better judgements.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: March 2004
First published: April 2004
Authors: D. V. L. Smith
Dimensions: 247 x 177 x 20mm (L x W x T)
Format: Hardcover
Pages: 248
Edition: New
ISBN-13: 978-0-470-84424-3
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Management & management techniques > Management decision making > General
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LSN: 0-470-84424-8
Barcode: 9780470844243

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