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Books > Business & Economics > Business & management > Management & management techniques > Management decision making
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The Art and Science of Interpreting Market Research Evidence (Hardcover, New)
Loot Price: R1,184
Discovery Miles 11 840
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The Art and Science of Interpreting Market Research Evidence (Hardcover, New)
Expected to ship within 12 - 19 working days
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This book will help business and commercial professionals, who are bombarded with information from which they must draw conclusions to make valid business judgements. Underpinned by research and methodology, but carefully and wittily written to avoid the subject falling into the trap of being dull, this book offers a very accessible way for business people to understand their current deciphering processes and to find new ways of interpreting information to make better judgements.
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