Born out of the cultural flamboyance and anxiety of the 1980s,
"They Live" (1988) is a hallmark of John Carpenter's singular
canon, combining the aesthetics of multiple genres and leveling an
attack against the politics of Reaganism and the Cold War. The
decision to cast the professional wrestler "Rowdy" Roddy Piper as
his protagonist gave Carpenter the additional means to comment on
the hypermasculine attitudes and codes indicative of the era. This
study traces the development of "They Live" from its comic book
roots to its legacy as a cult masterpiece while evaluating the film
in light of the paranoid/postmodern theory that matured in the
decidedly "Big 80s." Directed by a reluctant auteur, the film is
examined as a complex work of metafiction that calls attention to
the nature of cinematic production and reception as well as the
dynamics of the cult landscape.
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