Convergence has become a buzzword, referring on the one hand to the
integration between computers, television, and mobile devices or
between print, broadcast, and online media and on the other hand,
the ownership of multiple content or distribution channels in media
and communications. Yet while convergence among communications
companies has been the major trend in the neoliberal era, the
splintering of companies, de-convergence, is now gaining momentum
in the communications market. As the first comprehensive attempt to
analyze the wave of de-convergence of the global media system in
the context of globalization, this book makes sense of those
transitions by looking at global trends and how global media firms
have changed and developed their business paradigm from convergence
to de-convergence. Jin traces the complex relationship between
media industries, culture, and globalization by exploring it in a
transitional yet contextually grounded framework, employing a
political economic analysis integrating empirical data analysis.
General
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