Velocity 2.0: Paint, Pixels, & Profitability is the second book
from retail automotive industry expert, entrepreneur and former
dealer, Dale Pollak. The book picks up where Dale's Velocity: From
the Front Line to the Bottom Line leaves off, revealing new
ROI-based management metrics and processes dealers can use to
operate more efficient and profitable used vehicle departments. The
book flows from the recognition that today s used vehicle
marketplace is more challenging and volatile than it s ever been a
tough reality driven by the power of the Internet and a troubled
economy. Velocity 2.0 offers a playbook of best practices and
processes to help dealers become more successful.
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