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Heart of Steel - The Dan Lurie Story (Paperback)
Loot Price: R972
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Heart of Steel - The Dan Lurie Story (Paperback)
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Dan Lurie has done it all, conquering many obstacles throughout his
70-year career to become one of the sporting world's most endearing
and multi-talented figures. Growing up in the Great Depression, Dan
realized that if he were to make it, he would need to work
extremely hard. Overcoming serious health problems and extreme
poverty he did just that to become one of the 20th century's most
recognizable bodybuilding pioneers and health promoters. From
humble beginnings to the very top of the fitness world through
persistence and dogged determination, Dan's story shows exactly
what can be done with strength of mind and an unwavering commitment
to excellence. That Dan has traversed the fitness world to become a
successful bodybuilding competitor and contest promoter (with the
WBBG), sports equipment manufacturer, television star (Sealtest
Dan, The Muscle Man), magazine publisher of six titles including
Muscle Training Illustrated, gym owner, anti-drug crusader,
trainer, supplement company owner and devoted family man says much
about his character and his life story illustrates exactly how,
with courage and determination, we can all achieve our very best.
Dan began his bodybuilding career as one of the USA's best-built
men, winning the AAU America's Most Muscular Man title three times
running. He was also the first man to promote bodybuilding contests
while helping to develop and refine the emerging bodybuilding
industry, market and sell the first barbell sets and guide many
bodybuilding superstars to the top. Other achievements include an
historical arm wrestling match with President Ronald Reagan in the
Oval Office. Co- Authored by bodybuilding historian, David Robson,
HEART OF STEEL THE DAN LURIE LIFE STORY is an entertaining and
important historical document.
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