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The Presidency and Social Media - Discourse, Disruption, and Digital Democracy in the 2016 Presidential Election (Paperback)
Loot Price: R1,613
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The Presidency and Social Media - Discourse, Disruption, and Digital Democracy in the 2016 Presidential Election (Paperback)
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The media have long played an important role in the modern
political process and the 2016 presidential campaign was no
different. From Trump's tweets and cable-show-call-ins to Sander's
social media machine to Clinton's "Trump Yourself" app and podcast,
journalism, social and digital media, and entertainment media were
front-and-center in 2016. Clearly, political media played a
dominant and disruptive role in our democratic process. This book
helps to explain the role of these media and communication outlets
in the 2016 presidential election. This thorough study of how
political communication evolved in 2016 examines the disruptive
role communication technology played in the 2016 presidential
primary campaign and general election and how voters sought and
received political information. The Presidency and Social Media
includes top scholars from leading research institutions using
various research methodologies to generate new understandings-both
theoretical and practical-for students, researchers, journalists,
and practitioners.
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