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Books > Business & Economics > Business & management > Management of specific areas > Research & development management
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The Cultural Side of Innovation - Adding Values (Hardcover, New)
Loot Price: R4,128
Discovery Miles 41 280
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The Cultural Side of Innovation - Adding Values (Hardcover, New)
Series: Routledge Studies in Innovation, Organizations and Technology
Expected to ship within 12 - 17 working days
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Total price: R4,148
Discovery Miles: 41 480
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In most discussions about the knowledge-based economy, innovation
is associated or even equated with technology, while culture's
influence is ignored. Innovation is however embedded in cultural
and social contexts, and neglecting these crucial contexts may
impede an innovation's diffusion-and eventual success. This book
places culture at the center of discussions on innovation,
beginning with a comprehensive introduction to innovation's various
forms, including the history, sociology, and economics of
innovation. Insights from marketing and psychology are integrated
into a complexity theory framework, which are then utilized to
evaluate case studies of organizations experiencing repeated
innovation successes. The sometimes fraught relationship of firms
to creativity is discussed, and a new model for to calculating the
creativity of an economy is presented.
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