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The Cultural Side of Innovation - Adding Values (Hardcover, New) Loot Price: R4,392
Discovery Miles 43 920
The Cultural Side of Innovation - Adding Values (Hardcover, New): Dany Jacobs

The Cultural Side of Innovation - Adding Values (Hardcover, New)

Dany Jacobs

Series: Routledge Studies in Innovation, Organizations and Technology

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Loot Price R4,392 Discovery Miles 43 920 | Repayment Terms: R412 pm x 12*

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In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture's influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation's diffusion-and eventual success. This book places culture at the center of discussions on innovation, beginning with a comprehensive introduction to innovation's various forms, including the history, sociology, and economics of innovation. Insights from marketing and psychology are integrated into a complexity theory framework, which are then utilized to evaluate case studies of organizations experiencing repeated innovation successes. The sometimes fraught relationship of firms to creativity is discussed, and a new model for to calculating the creativity of an economy is presented.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Studies in Innovation, Organizations and Technology
Release date: November 2013
First published: 2014
Authors: Dany Jacobs
Dimensions: 229 x 152 x 20mm (L x W x T)
Format: Hardcover
Pages: 214
Edition: New
ISBN-13: 978-0-415-71619-2
Categories: Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
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LSN: 0-415-71619-5
Barcode: 9780415716192

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