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Business Development: A Guide to Small Business Strategy - A guide to small business strategy (Hardcover)
Loot Price: R3,991
Discovery Miles 39 910
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Business Development: A Guide to Small Business Strategy - A guide to small business strategy (Hardcover)
Expected to ship within 12 - 17 working days
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'Business Development' provides a readable and practical book for
the growth and development of businesses. This is primarily a
textbook for the NVQ4 Business Development qualification, the
Institute of Management Certificate in Owner Management courses,
and HND Small business modules, but the text is also an invaluable
practical guide to owner-managers of small businesses. All
businesses pass through several stages of growth and it occurs for
a number of reasons, such as change in the commercial market,
increased customer demand for services or product, higher numbers
of customers. Business Development shows how to make the most of
this growth and also how to deal with the different types of
problems that are encountered along the way. The book is structured
to follow a logical sequence of questions that makes it readily
accessible: Where are we now? Where do we want to go? What
resources are needed to get there? What sales and marketing
policies do we need to develop? It examines the personnel and
staffing implications, the efficiency of the current financial
management process, and the owner's own abilities to make it all
happen. Most important of all it makes the owner-manager takes a
long, hard look at the business and where it is really going.
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