Those employed by small businesses and nonprofits often wear many
hats - and some fit better than others. Graphics may be one of
those ill-fitting hats. If it is, this handbook will help you
decide which tasks to take on, and which to outsource. You'll learn
the advantages and disadvantages of digital and traditional
printing. You'll also learn how to plan your marketing budget, cut
printing costs, and avoid costly mistakes. Learn to answer these
important questions - What is graphic design and what do I need to
know about it? How do I establish an identity, or brand, for my
small nonprofit or business? What do I need to know about
typography? What graphic file formats provide the best web
usability and printed results? How can I make a dull image look
better? What prepress issues may arise that I need to know about?
Can I use inexpensive software and still get good results? What do
I need to ask to get good results from my designer or printer?
Contains illustrations, bibliography and glossary.
General
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