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"Der ganze Verlag ist einfach eine Bonbonniere" - Ullstein in der ersten Halfte des 20. Jahrhunderts (German, Hardcover) Loot Price: R3,793
Discovery Miles 37 930
Repayment Terms: R355 pm x 12*
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"Der ganze Verlag ist einfach eine Bonbonniere" - Ullstein in der ersten Halfte des 20. Jahrhunderts (German, Hardcover): David...

"Der ganze Verlag ist einfach eine Bonbonniere" - Ullstein in der ersten Halfte des 20. Jahrhunderts (German, Hardcover)

David Oels, Ute Schneider

Series: Archiv fur Geschichte des Buchwesens - Studien

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Loot Price R3,793 Discovery Miles 37 930 | Repayment Terms: R355 pm x 12*

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Nach grossen Erfolgen im Pressegeschaft profilierte sich der Ullstein Verlag ab 1903 in strategisch geschickter Mehrfachverwertung seiner Produkte auch mit einem facettenreichen literarischen Unterhaltungsprogramm und popularen Sachbuchern. Der Band betrachtet aus interdisziplinarer Perspektive die inhaltliche, programmatische und mediale Vielfalt des Verlags im Kontext kultureller, gesellschaftlicher und medialer Rahmenbedingungen der Zeit.

General

Imprint: De Gruyter
Country of origin: Germany
Series: Archiv fur Geschichte des Buchwesens - Studien
Release date: October 2014
First published: 2015
Editors: David Oels • Ute Schneider
Dimensions: 240 x 170 x 28mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 440
ISBN-13: 978-3-11-033708-2
Languages: German
Categories: Books > Language & Literature > Literary & linguistic reference works > Writing & editing guides > General
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LSN: 3-11-033708-8
Barcode: 9783110337082

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