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Connect: Writing For Online Audiences is a timeous guide for South Africans working in the digital space. It encapsulates the current digital landscape in South Africa, with its constraints and opportunities for reaching audiences via social media platforms, websites, blogs, apps and email. And it is designed to help students as well as industry decision-makers connect with audiences, whether as social media managers, search engine writers, digital analysts, copywriters, content marketing strategists or digital public relations executives.
Primarily, these are all online storytellers and this book aims to assist them in achieving their goals.
The book draws on reputable brands for best-practice examples. It uses South African examples of online campaigns alongside international names to provide a relevant yet globally situated experience for the South African reader. The contributing authors are all well-respected experts in their fields who share their invaluable experience in this book. Connect: Writing for Online Audiences is a must-have on the bookshelf (digital or physical) of every individual reaching out to an online readership.
An Introduction To Scholarship offers a practical, skills-based approach to developing the basic academic and critical thinking skills required to succeed in the tertiary environment.
Critical Reading and Writing in the Digital Age is a fully introductory, interactive textbook that explores the power relations at work in and behind the texts we encounter in our everyday lives. Using examples from numerous genres - such as fiction, poetry, advertisements and newspapers - this textbook examines the language choices a writer must make in structuring texts, representing the world and positioning the reader. Assuming no prior knowledge of linguistics, Critical Reading and Writing in the Digital Age offers guidance on how to read texts critically and how to develop effective writing skills. Extensively updated, key features of the second edition include: a radically revised and repackaged section that highlights the theme of discourses of power and authority and the new possibilities for resisting them; a revamped analysis of the art of communication which has changed due to the advent of new media including Facebook and Wikipedia; fresh examples, exercises and case studies including fan fiction, articles from the BBC, Daily Mail and South China Morning Post, and a selection of international ads for a variety of products; a brand new companion website at www.routledge.com/cw/goatly featuring projects, quizzes and activities for each chapter, a glossary and further reading. Written by two experienced teachers, Critical Reading and Writing in the Digital Age is an ideal coursebook for students of English language.
Most international students need to write essays and reports for exams and coursework. Yet writing good academic English is a demanding task. This new edition of Academic Writing has been fully revised to help students reach this goal. Clearly organised, the course explains the writing process from start to finish. Each stage is demonstrated and practised, from selecting suitable sources, reading, note-making and planning through to re-writing and proofreading.
The book is divided into short sections which contain examples, explanations and exercises for use in the classroom or self-study. Cross-references allow easy access to relevant sections, and a full answer key is included.
"A story is a living thing." So begins "Way of the Screenwriter, " a book with a novel, refreshing approach to the long-practiced art of screenwriting. Amnon Buchbinder brilliantly reinterprets screenwriting as a way for writers to capture a story's essence, thus giving it greater meaning and fascination for the audience. Full of practical examples and exercises to enhance the skills of both beginning and experienced screenwriters, the guide is far more than a how-to book. It is a comprehensive work that covers screenwriting from virtually every conceivable angle, while also offering a different, compelling approach. It is a book that illuminates the why behind the how and points the way toward a deeper understanding of how stories work on the screen. Perhaps most importantly, "Way of the Screenwriter" treats screenwriting not as some disreputable task, but rather as the fine art it is: the convergence of storytelling, writing, and filmmaking.
The Publication Manual of the American Psychological Association, Seventh Edition is the official source for APA Style. With millions of copies sold worldwide in multiple languages, it is the style manual of choice for writers, researchers, editors, students, and educators in the social and behavioral sciences, natural sciences, nursing, communications, education, business, engineering, and other fields. Known for its authoritative, easy-to-use reference and citation system, the Publication Manual also offers guidance on choosing the headings, tables, figures, language, and tone that will result in powerful, concise, and elegant scholarly communication. It guides users through the scholarly writing process-from the ethics of authorship to reporting research through publication. The seventh edition is an indispensable resource for students and professionals to achieve excellence in writing and make an impact with their work. The seventh edition has been thoroughly revised and updated to reflect best practices in scholarly writing and publishing. All formats are in full color, with a new tabbed spiral version Improved ease of navigation, with many additional numbered sections to help users quickly locate answers to their questions Resources for students on writing and formatting annotated bibliographies, response papers, and other paper types as well as guidelines on citing course materials Dedicated chapter for new users of APA Style covering paper elements and format, including sample papers for both professional authors and student writers New chapter on journal article reporting standards that includes updates to reporting standards for quantitative research and the first-ever qualitative and mixed methods reporting standards in APA Style New chapter on bias-free language guidelines for writing about people with respect and inclusivity in areas including age, disability, gender, participation in research, race and ethnicity, sexual orientation, socioeconomic status, and intersectionality More than 100 new reference examples covering periodicals, books, audiovisual media, social media, webpages and websites, and legal resources More than 40 new sample tables and figures Expanded guidance on ethical writing and publishing practices, including how to ensure the appropriate level of citation, avoid plagiarism and self-plagiarism, and navigate the publication process Guidelines that support accessibility for all users, including simplified reference, in-text citation, and heading formats as well as additional font options
For courses in Film Criticism, Film History, Writing for Film, or Film Appreciation. A succinct guide to thinking critically and writing precisely about film Both an introduction to film study and a practical writing guide, this brief text introduces students to major film theories as well as film terminology, enabling them to write more thoughtfully and critically. With numerous student and professional examples, this engaging and practical guide progresses from taking notes and writing first drafts to creating polished essays and comprehensive research projects. Moving from movie reviews to theoretical and critical essays, the text demonstrates how an analysis of a film can become more subtle and rigorous as part of a compositional process.
Undertaking a writing project for assessment can be a challenging prospect for students of all disciplines and especially those new to academic writing in higher education. The unique 12-step approach in this book leads students through the different stages that apply to any form of academic writing - gathering relevant information, processing that information through effective planning, creating the text and developing writing for future assignments including exam writing. The authors follow their tried-and-tested Smarter Student series approach to deliver timely, practical, hands-on guidance based on real-life experience from teaching and assessing students' writing. How to write for university - academic writing for success is an invaluable tutorial and reference for any student approaching university writing assignments.
An accessible guide to the most important academic writing skills a student needs to write successful undergraduate dissertations and project reports on any HE course. This book will give the reader a sound grounding on what the whole business of dissertation and report writing is about, and will provide instantaneous, easily accessible answers to specific questions on all of the most important areas of planning, researching, writing, revising and referencing a successful dissertation or report.
Fully updated since publication in 2007, and with extended and revised sections in key areas such as plagiarism & Copyright, and Citing & Referencing, How to write Essays & Assignments will allow a student to assess and address their particular weaknesses in planning and writing great academic essays and delivers detailed tips, techniques and strategies to enable them to significantly improve their abilities and performance in time to make a difference.
This book covers legal dissertation level research, embracing both LL.B. and the specific demands of LL.M. dissertations. Adopting a highly practical approach, this book shows the reader how to research and write a dissertation, covering the various stages - planning, identifying key issues, utilising the appropriate research methods, time management issues, and managing one's supervision. KEY FEATURES * Shows how to avoid common stylistic and substantive pitfalls * Discusses the character and pros and cons of adopting law and policy methods for defining the issues and conducting legal research - including black letter, socio-legal, interpretive, experiential * A running example throughout the text illustrates the various points made in each section and provides continuity
The style of The Associated Press is the gold standard for news writing. With the AP Stylebook in hand, you can learn how to write and edit with the clarity and professionalism for which their writers and editors are famous.The AP Stylebook will help you master the AP's rules on grammar, spelling, punctuation, capitalization, abbreviation, word and numeral usage, and when to use 'more than' instead of 'over.' To make navigating these specialty chapters even easier, the Stylebook includes a comprehensive index.Fully revised and updated to keep pace with world events, common usage, and AP procedures, The AP Stylebook is the one reference that all writers, editors and students cannot afford to be without.
A practical, step-by-step guide to planning, researching and writing a research project for undergraduate students approaching a research project for the first time. Undertaking a large-scale, original research project can be extremely daunting and challenging to any student. Using the tried-and-tested Smarter Student series approach, style and pedagogy to deliver timely, practical, hands-on guidance based on real-life experience from students and lecturers alike, this book will be an invaluable tutorial and reference for any student approaching an undergraduate or masters research project for the first time. This book will guide the student through all of the key areas that they will need to deliver a successful research project, providing practical guidance, examples and hints and tips for success on areas such as: Choosing a theme and topic for your research Writing the proposal Working with your supervisor Planning and managing your time and activity Analysing and evaluating data Successful academic writing styles and conventions Correct citing, referencing and avoiding plagiarism Ethics in research Researching and compiling the literature survey Methods of collecting and analysing data Writing-up and presenting your findings An essential guide to academic success!
When do you use hanged and hung, or you and me and me, myself and I? And what about the use of the numerals thousand, million, billion and trillion?
Find answers to these and many other language questions in the fourth, updated edition of The Write Stuff, which focuses on typical problems that non-English speakers encounter when writing English.
This handy reference and useful teaching guide contains valuable tips on English language issues and guidance on recent writing trends.
Fully updated since first publication in 2007, and with extended and revised sections in key areas such as Plagiarism & Copyright, Ethics in research, and Citing & Referencing, How to write Dissertations & Research Projects will allow a student to assess and address their particular weaknesses in researching and writing dissertations and longer pieces of coursework and delivers detailed tips, techniques and strategies to enable them to significantly improve their abilities and performance in time to make a difference.
Deborah Pearlman and Abby Finer of the Warner Bros. Television Writers Workshop reveal in this essential guide insider tips and tricks aimed at paving the way to better scripts by new writers. The book focuses on all aspects of writing for television, from the definition and importance of sample material to what it takes to be a successful TV writer. The authors offer invaluable insider information on the keys to writing a good script and how to choose the right show for sample material. In particular, they provide instruction on troubleshooting scripts - with a do and don't list. For the novice scriptwriter, they include advice on how to research, brainstorm ideas, and write a beat sheet and outline through to a polished draft. Filled with practical advice and up-to-date industry information, each chapter provides strategies and insights that will jumpstart a fledgling writing career toward success.
The ultimate editing handbook, updated for the digital age The Australian Editing Handbook has become an industry standard, recommended by the Society of Editors, and holds a prominent place on the shelves of writers, editors and students alike. Authors Elizabeth Flann, Beryl Hill and Lan Wang have assembled a comprehensive guide to every aspect of the editing process, from working with authors and receiving manuscripts, to editorial, production, printing and beyond. The modern editor must go beyond editing and proofreading, and is often tasked with obtaining permissions, sourcing supplementary material and keeping the author on schedule and on budget. That means the editor is also the ultimate mediator of style and propriety for the piece, acting as gatekeeper between the author and the public. It's a substantial role, requiring the fundamental knowledge of several different fields to achieve effective results. A guide to managing each aspect of the job, The Australian Editing Handbook is an invaluable resource. The Third Edition includes updated information about the new challenges that editors face in the digital age, including: Editing on-screen Digital publishing Handling ebooks Print media versus online publications The book includes two-color printing to make editing marks easier to understand, and a wealth of charts and diagrams that simplify complex topics and serve as handy quick-checks that make this guide the ultimate desk reference. For professionals and students in the field of editing, writing, publishing or journalism, The Australian Editing Handbook, 3rd Edition is the industry's number-one resource.
Now thoroughly updated and expanded, this new edition of a classic guide offers practical advice on preparing and publishing journal articles as well as succeeding in other communication-related aspects of a scientific career. Writing and publishing journal articles are essential aspects of a successful scientific career. Unfortunately, many scientists find the process of communicating about their work intimidating and confusing. Now in its eighth edition, How to Write and Publish a Scientific Paper teaches how to apply clear focus, good organization, and simple, straightforward language to write papers as well as communicate effectively in many other scientifically related applications. By providing practical, readable, and sometimes humorous guidance, this book enables researchers to gain the knowledge, skills, and confidence to succeed in communicating about their work. The authors not only guide readers in the craft of scientific writing-broken down into the separate tasks of writing the respective sections of a scientific paper and then publishing the paper-but also address important related psychological, ethical, logistical, and cultural considerations in communicating about science. Chapter topics include composing (and requesting) recommendation letters, writing grant proposals, providing peer review, editing one's own work, preparing oral presentations and poster presentations, and working with the popular media. This is an essential resource for researchers-both native and non-native users of English-with limited experience writing scientific papers, such as graduate students, postdoctoral fellows, and early-career faculty members. Provides practical, easy-to-read, and immediately applicable guidance on preparing each part of a scientific paper: from the title and abstract, through each section of the main text, to the acknowledgments and references Explains step by step how to decide to which journal to submit a paper, what happens to a paper after submission, and how to work effectively with a journal throughout the publication process Includes key advice on other communication important to success in scientific careers, such as giving presentations and writing proposals Presents an insightful insider's view of how journals actually work-and describes how best to work with them
While students today have access to more sources of information than ever before, they are not necessarily equipped to make informed judgments about those sources. Teaching students to evaluate sources has become even more challenging in the last year as issues regarding fake news and "alternative facts" have become a heated matter in conversations taking place in the public sphere. The book will present students with a set of tools that they can use to evaluate any source that they encounter. In addition to learning how to use sources in their writing, students who read Who's Your Source? will become more savvy consumers of the sources they encounter in their daily lives. Key Features Uses a simple three-part strategy to evaluate sources: rhetorical appeals, rhetorical situation, and reality check Grounded in rhetorical theory-encourages students to evaluate the soundness of arguments as well as the reliability of sources Incorporates real examples from the authors' experience as instructors-and as scholars
When Kate L. Turabian first put her famous guidelines to paper, she could hardly have imagined the world in which today's students would be conducting research. Yet while the ways in which we research and compose papers may have changed, the fundamentals remain the same: writers need to have a strong research question, construct an evidence-based argument, cite their sources, and structure their work in a logical way. A Manual for Writers of Research Papers, Theses, and Dissertations--also known as "Turabian"--remains one of the most popular books for writers because of its timeless focus on achieving these goals. This new edition filters decades of expertise into modern standards. While previous editions incorporated digital forms of research and writing, this edition goes even further to build information literacy, recognizing that most students will be doing their work largely or entirely online and on screens. Chapters include updated advice on finding, evaluating, and citing a wide range of digital sources and also recognize the evolving use of software for citation management, graphics, and paper format and submission. The ninth edition is fully aligned with the recently released Chicago Manual of Style, 17th edition, as well as with the latest edition of The Craft of Research. Teachers and users of the previous editions will recognize the familiar three-part structure. Part 1 covers every step of the research and writing process, including drafting and revising. Part 2 offers a comprehensive guide to Chicago's two methods of source citation: notes-bibliography and author-date. Part 3 gets into matters of editorial style and the correct way to present quotations and visual material. Manual for Writers also covers an issue familiar to writers of all levels: how to conquer the fear of tackling a major writing project. Through eight decades and millions of copies, A Manual for Writers has helped generations shape their ideas into compelling research papers. This new edition will continue to be the gold standard for college and graduate students in virtually all academic disciplines.
This highly practical book will inspire and motivate students to shape new habits and develop a winning approach to writing. Each of the fifty 'Ways' in this book is a starting point, offering suggestions of things to do and think about, alongside opportunities to reflect on, choose and commit to new ideas and actions. It will help students to find the writing routines and strategies that work for them, develop their writing style and fine-tune their assignments with a critical eye. Additionally, it supports students in identifying their weaknesses and taking steps to address them. Whether your students are in their first or final year, this indispensable resource will support them in building the writing skills they need to succeed at university and beyond.
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