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Books > Language & Literature > Literary & linguistic reference works > Writing & editing guides > General

Worlds Apart - Acting and Writing in Academic and Workplace Contexts (Paperback): Patrick Dias, Aviva Freedman, Peter Medway,... Worlds Apart - Acting and Writing in Academic and Workplace Contexts (Paperback)
Patrick Dias, Aviva Freedman, Peter Medway, Anthony Par
R1,532 Discovery Miles 15 320 Ships in 12 - 17 working days

"Worlds Apart: Acting and Writing in Academic and Workplace Contexts" offers a unique examination of writing as it is applied and used in academic and workplace settings. Based on a 7-year multi-site comparative study of writing in different university courses and matched workplaces, this volume presents new perspectives on how writing functions within the activities of various disciplines: law and public administration courses and government institutions; management courses and financial institutions; social-work courses and social-work agencies; and architecture courses and architecture practice. Using detailed ethnography, the authors make comparisons between the two types of settings through an understanding of how writing is operative within the particularities of these settings.
Although the research was initially established to further understanding of the relationships between writing in academic and workplace settings, it has evolved to examining writing as it is embedded in both types of settings--where social relationships, available tools, and historical, cultural, temporal, and physical location are all implicated in complex ways in the decisions people make as writers. Readers of this volume will discover that the uniqueness of each setting makes salient different aspects of writers and writing, resulting in complex, and potentially unsettling implications for writing theory and the teaching of writing.

Worlds Apart - Acting and Writing in Academic and Workplace Contexts (Hardcover): Patrick Dias, Aviva Freedman, Peter Medway,... Worlds Apart - Acting and Writing in Academic and Workplace Contexts (Hardcover)
Patrick Dias, Aviva Freedman, Peter Medway, Anthony Par
R3,923 Discovery Miles 39 230 Ships in 12 - 17 working days

"Worlds Apart: Acting and Writing in Academic and Workplace Contexts" offers a unique examination of writing as it is applied and used in academic and workplace settings. Based on a 7-year multi-site comparative study of writing in different university courses and matched workplaces, this volume presents new perspectives on how writing functions within the activities of various disciplines: law and public administration courses and government institutions; management courses and financial institutions; social-work courses and social-work agencies; and architecture courses and architecture practice. Using detailed ethnography, the authors make comparisons between the two types of settings through an understanding of how writing is operative within the particularities of these settings.
Although the research was initially established to further understanding of the relationships between writing in academic and workplace settings, it has evolved to examining writing as it is embedded in both types of settings--where social relationships, available tools, and historical, cultural, temporal, and physical location are all implicated in complex ways in the decisions people make as writers. Readers of this volume will discover that the uniqueness of each setting makes salient different aspects of writers and writing, resulting in complex, and potentially unsettling implications for writing theory and the teaching of writing.

Writing Business - Genres, Media and Discourses (Paperback): Francesca Bargiela-Chiappini, Catherine Nickerson Writing Business - Genres, Media and Discourses (Paperback)
Francesca Bargiela-Chiappini, Catherine Nickerson
R1,615 Discovery Miles 16 150 Ships in 12 - 17 working days

"Writing Business: Genres, Media and Discourses" offers an analysis of the genres and functions of written discourse in the business context, involving a variety of modes of communication. The evolution of new forms of writing is a key focus of this collection and is only partly attributable to the ever increasing application of technology at work. Alongside machine-mediated texts such as electronic mail and computer-generated correspondence, the contextualised analyses of both traditional genres such as facsimiles and direct mailing, and of lesser studied texts such as invitations for bids, contracts, business magazines and ceremonial speeches, reveal a rich complexity in the forms of communication evolved by organisations and the individuals who work within them, in response to the demands of the social, organisational and cultural contexts in which they operate. This rich textual variation is matched by a discussion of a range of methodological approaches to the development of business writing skills, including rhetorical analysis, organisational communication analysis, social constructionism, genre analysis and survey and experimental methods. Using authentic data and benefiting from a fresh, interdisciplinary approach, the volume will be of interest to students and researchers of business communication, Language for Specific Purposes (LSP), English for Specific Purposes (ESP), and sociolinguistics.

An Oak Tree (Hardcover): Catherine Love An Oak Tree (Hardcover)
Catherine Love
R5,350 Discovery Miles 53 500 Ships in 12 - 17 working days

You will see no false nothing false tonight the Hypnotist Tim Crouch s second play collapses a tale of loss and grief into an exploration of theatrical representation, in a piece of theatre that is at once formally innovative and profoundly moving. Written for two actors, An Oak Tree depicts the fraught meeting of a grieving father and the stage hypnotist who was behind the wheel of the car that killed his daughter, with the father played by a different actor at each performance, walking on stage with no prior knowledge of the play. Catherine Love explores An Oak Tree's connections with conceptual art, the unique process of its creation, its interrogation of stage representation, its relationship with audiences, and its place as part of Crouch s ongoing body of work.

Writing with Clarity and Style - A Guide to Rhetorical Devices for Contemporary Writers (Hardcover, 2nd edition): Robert A... Writing with Clarity and Style - A Guide to Rhetorical Devices for Contemporary Writers (Hardcover, 2nd edition)
Robert A Harris
R4,064 Discovery Miles 40 640 Ships in 12 - 17 working days

Writing with Clarity and Style, 2nd Edition, will help you to improve your writing dramatically. The book shows you how to use dozens of classical rhetorical devices to bring power, clarity, and effectiveness to your writing. You will also learn about writing styles, authorial personas, and sentence syntax as tools to make your writing interesting and persuasive. If you want to improve the appeal and persuasion of your speeches, this is also the book for you. From strategic techniques for keeping your readers engaged as you change focus, down to the choice of just the right words and phrases for maximum impact, this book will help you develop a flexible, adaptable style for all the audiences you need to address. Each chapter now includes these sections: Style Check, discussing many elements of style, including some enhanced and revised sections Define Your Terms, asking students to use their own words and examples in their definitions. It's in the Cloud, directing students to the Web to locate and respond to various rhetorically focused items, including biographies and speeches. Salt and Pepper, spicing up the study of rhetoric by stretching students' thinking about how their writing can be improved, sometimes by attending to details such as punctuation, and sometimes by exploring the use of unusual techniques such as stylistic fragments. Review Questions, providing an end-of-chapter quiz to help cement the chapter ideas in long-term memory. Questions for Thought and Discussion, a set of questions designed for either in-class discussion or personal response. New to the Second Edition Additional examples of each device, including from world personalities and the captains of industry More and longer exercises, with a range of difficulty Advice from classical rhetoricians including Aristotle, Horace, Longinus, Cicero, and Quintilian.

Teaching Academic Literacy - The Uses of Teacher-research in Developing A Writing Program (Paperback, New): Katherine L. Weese,... Teaching Academic Literacy - The Uses of Teacher-research in Developing A Writing Program (Paperback, New)
Katherine L. Weese, Stephen L. Fox, Stuart Greene
R927 R829 Discovery Miles 8 290 Save R98 (11%) Ships in 12 - 17 working days

Teaching Academic Literacy provides a unique outlook on a first-year writing program's evolution by bringing together a group of related essays that analyze, from various angles, how theoretical concepts about writing actually operate in real students' writing. Based on the beginning writing program developed at the University of Wisconsin-Madison, a course that asks students to consider what it means to be a literate member of a community, the essays in the collection explore how students become (and what impedes their progress in becoming) authorities in writing situations. Key features of this volume include: * demonstrations of how research into specific teaching problems (e.g., the problem of authority in beginning writers' work) can be conducted by examining student work through a variety of lenses such as task interpretation, collaboration, and conference, so that instructors can understand what factors influence students, and can then use what they have learned to reshape their teaching practices; * adaptability of theory and research to develop a course that engages basic writers with challenging ideas; * a model of how a large writing program can be administered, particularly in regards to the integration of research and curriculum development; and * integration of literary and composition theories.

Living Rhetoric and Composition - Stories of the Discipline (Paperback): Duane H. Roen, Stuart C. Brown, Theresa Jarnagi Enos Living Rhetoric and Composition - Stories of the Discipline (Paperback)
Duane H. Roen, Stuart C. Brown, Theresa Jarnagi Enos
R830 Discovery Miles 8 300 Ships in 12 - 17 working days

This collection--of the stories of scholars who have found a lifelong commitment to the teaching of writing--includes the professional histories of 19 rhetoricians and compositionists who explain how they came to fall in love with the written word and with teaching. Their stories are filled with personal anecdotes--some funny, some touching, some mundane. All of the stories are fascinating because they demonstrate how scholars' personal and professional lives intertwine.
These stories also help to situate the scholars, their work, and, importantly, the development of the profession. They reveal how the field of rhetoric and composition is shaped by the confluences of various disciplines such as literary studies, creative writing, philosophy, and education. Of note are the disparate paths and backgrounds that people have taken to achieve their professional stature. The narratives, however, are most revelatory in describing the forging of a discipline as it reasserts its value within the academy and to the students it serves.
Arranged in a loose chronological order, the essays reflect the progression of rhetoric and composition studies from the ad hoc scrambling of post-World War II teachers into a vibrant and growing discipline with more than 70 doctoral programs producing specialized scholars, researchers, and teachers of writing. The chapter authors represent the variety of camps that now comprise the diverse discipline of rhetoric and composition. Whether historian, researcher, theorist, or practitioner, however, what these contributors share in common is being teachers.
The narratives are collected from senior members of the profession so that their stories can be preserved for future generations of scholars and teachers in the field. This collection is not only a record of their contributions and some of the benchmarks in the field, but an opportunity for the writers to provide us with their reflections and retrospection. Keep in mind as you read their stories that they are narratives for the most part, and as such, are transient. They take us to a certain point in the writer's life, but stop while the writer goes on. Still, they provide an orientation to the profession while revealing the scholar behind the scholarship.

Living Rhetoric and Composition - Stories of the Discipline (Hardcover): Duane H. Roen, Stuart C. Brown, Theresa Jarnagi Enos Living Rhetoric and Composition - Stories of the Discipline (Hardcover)
Duane H. Roen, Stuart C. Brown, Theresa Jarnagi Enos
R2,601 Discovery Miles 26 010 Ships in 12 - 17 working days

This collection--of the stories of scholars who have found a lifelong commitment to the teaching of writing--includes the professional histories of 19 rhetoricians and compositionists who explain how they came to fall in love with the written word and with teaching. Their stories are filled with personal anecdotes--some funny, some touching, some mundane. All of the stories are fascinating because they demonstrate how scholars' personal and professional lives intertwine.
These stories also help to situate the scholars, their work, and, importantly, the development of the profession. They reveal how the field of rhetoric and composition is shaped by the confluences of various disciplines such as literary studies, creative writing, philosophy, and education. Of note are the disparate paths and backgrounds that people have taken to achieve their professional stature. The narratives, however, are most revelatory in describing the forging of a discipline as it reasserts its value within the academy and to the students it serves.
Arranged in a loose chronological order, the essays reflect the progression of rhetoric and composition studies from the ad hoc scrambling of post-World War II teachers into a vibrant and growing discipline with more than 70 doctoral programs producing specialized scholars, researchers, and teachers of writing. The chapter authors represent the variety of camps that now comprise the diverse discipline of rhetoric and composition. Whether historian, researcher, theorist, or practitioner, however, what these contributors share in common is being teachers.
The narratives are collected from senior members of the profession so that their stories can be preserved for future generations of scholars and teachers in the field. This collection is not only a record of their contributions and some of the benchmarks in the field, but an opportunity for the writers to provide us with their reflections and retrospection. Keep in mind as you read their stories that they are narratives for the most part, and as such, are transient. They take us to a certain point in the writer's life, but stop while the writer goes on. Still, they provide an orientation to the profession while revealing the scholar behind the scholarship.

How We Write - Writing as Creative Design (Paperback, New): Mike Sharples How We Write - Writing as Creative Design (Paperback, New)
Mike Sharples
R1,336 Discovery Miles 13 360 Ships in 12 - 17 working days


'How We Write is a thoughtful and admirably lucid attempt to explain and demystify the mental processes involved in the activity of writing.' - David Lodge
How We Write is an accessible guide to the entire creative writing process, referring to a wealth of examples from writers such as Umberto Eco, Terry Prachet and Ian Fleming. Topics include how children learn to write, the visual design of text, and the impact of technology on writing.
How We Write will be of value to students and teachers of language and psychology, professional and aspiring writers, and anyone interested in this familiar yet complex activity.

Related link: http://www.routledge.com/rcenters/linguis tics/sharp.html

Vale's Technique of Screen and Television Writing (Paperback, Rev. Updated and Expanded Ed): Eugene Vale Vale's Technique of Screen and Television Writing (Paperback, Rev. Updated and Expanded Ed)
Eugene Vale
R1,648 Discovery Miles 16 480 Ships in 12 - 17 working days

Vale's Technique of Screen and Television Writing is an updated and expanded edition of a valuable guide to writing for film and television. Mr. Vale takes the aspiring writer through every phase of a film's development, from the original concept to the final shooting script. Teachers of the craft as well as writers and directors have acclaimed it as one of the best books ever written on how to write a screenplay.
This book combines practical advice for the aspiring or established writer with a lucid overview of the unique features of this most contemporary art form, distinguishing film and video from other media and other kinds of storytelling. It teaches the reader to think in terms of the camera and gives practical advice on the realities of filmmaking. At the same time, Vale, who began his own career as a scriptwriter for the great French director Jean Renoir, provides a solid grounding in the history of drama from the Classical Greek theater through the great cinematic works of the twentieth century. Both philosophical and pragmatic, this is a very readable book for students and active professionals who want to improve their writing skills, and for film enthusiasts interested in knowing more about what they see on the screen.
Mr. Vale is that rare combination, a practitioner of great experience who can offer a lucid explanation of his craft.
Eugene Vale was born in Switzerland and began his career in France in the 1930s. He was an award-winning novelist, film and TV scriptwriter and teacher, whose works include the bestselling novel The Thirteenth Apostle and the scripts for Francis of Assisi, The Bridge of San Luis Rey, and The Second Face. He also worked in manyother areas of the motion picture industry, including directing, producing, cutting, distribution and finance. His archives are held by Boston University and University of Southern California. Mr. Vale died in 1997, shortly after he completed the updated version of this handbook.
- The classic textbook from the eminent novelist, playwright, and master screenwriter
- Updated, revised, and expanded to include examples from recent films
- A guidebook to scriptwriting for both beginners and professionals, and a joy for the movie-lover

Writing Educational Biography - Explorations in Qualitative Research (Hardcover): Craig Kridel Writing Educational Biography - Explorations in Qualitative Research (Hardcover)
Craig Kridel
R3,930 Discovery Miles 39 300 Ships in 12 - 17 working days

This collection examines the many influences of biographical inquiry in education and discusses methodological issues from the perspective of veteran and novice biographers. Contributors underscore the documentary, interpretive, and literary concerns of biographical and archival work, and their essays reveal the complexity, distinctiveness, and sense of exploration of scholarly endeavors.

The Complete Sales Letter Book: Model Letters for Every Selling Situation - Model Letters for Every Selling Situation... The Complete Sales Letter Book: Model Letters for Every Selling Situation - Model Letters for Every Selling Situation (Hardcover)
Jonathan Harris, Ann McIntyre
R6,021 Discovery Miles 60 210 Ships in 12 - 17 working days

Sales professionals in all levels of business will save time and communicate faster and better with this handy resource of hundreds of ready-to-use letters. The authors have carefully written and compiled letters that accommodate a broad range of routine and out-of-the-ordinary sales situations. They have organized the book to mirror the progression of the sales cycle:

Part 1 includes letters that inspire and motivate salespeople to seek prospects despite daunting circumstances.

Part 2 tracks with letters the sales process through potential roadblocks to the closing.

Part 3 shows how to sustain relationships with customers through effectively written communication.

Part 4 draws sample letters from cyberspace to illustrate how companies are adapting to the internet.

Any sales representative will find in this convenient volume time-saving techniques to encourage better communication with both customers and sales and service staffs that will ultimately lead to increased sales.

Writing Educational Biography - Explorations in Qualitative Research (Paperback): Craig Kridel Writing Educational Biography - Explorations in Qualitative Research (Paperback)
Craig Kridel
R1,660 Discovery Miles 16 600 Ships in 12 - 17 working days

This collection examines the many influences of biographical inquiry in education and discusses methodological issues from the perspective of veteran and novice biographers. Contributors underscore the documentary, interpretive, and literary concerns of biographical and archival work, and their essays reveal the complexity, distinctiveness, and sense of exploration of scholarly endeavors.

Writing Your First Play (Hardcover, 2nd edition): Roger Hall Writing Your First Play (Hardcover, 2nd edition)
Roger Hall
R5,376 Discovery Miles 53 760 Ships in 12 - 17 working days

Writing Your First Play provides the beginning playwright with the tools and motivation to tell a story through dramatic form. Based in a series of exercises which gradually grow more complex, the books helps the reader to understand the basic elements of drama, conflict, and action. The exercises help the reader to become increasingly sophisticated in the use of dramatic formats, turning simple ideas into a viable play.Topics include: the role of action in drama;developing action and conflict to reveal character;writing powerful and persuasive dialog;writing from personal experience:pros and cons;how to begin the story and develop the storyline. This new edition is thoroughly updated and contains new examples based on contemporary plays. The author has added additional writing exercises and a new student-written one act play. It also contains a new chapter on how to sell your play once it is written.With examples based on student work, this text both inspires and educates the student and fledgling playwright, providing solid tools and techniques for the craft of writing a drama. Roger A. Hall, a professor of theatre at James Madison University, had taught playwriting for nearly 20 years. Many of his students have gone on to write for theatre, television, and the screen. He has written numerous plays and articles and has acted and directed extensively in the theatre.

The Politics of Writing (Hardcover): Romy Clark, Roz Ivanic The Politics of Writing (Hardcover)
Romy Clark, Roz Ivanic
R3,924 Discovery Miles 39 240 Ships in 12 - 17 working days

Drawing on critical linguistics, cultural studies and literacy studies, this work explores and analyzes: the social context in which writing is embedded; the processes and practices of writing; the purposes of writing; the reader-writer relationship; and issues of writer identity. The authors challenge current notions of "correctness" and argue for a more democratic pedagogy as part of the answer to the inequitable distribution of the right to write.

Dramatizing Writing - Reincorporating Delivery in the Classroom (Hardcover): Virginia Skinner-Linnenberg Dramatizing Writing - Reincorporating Delivery in the Classroom (Hardcover)
Virginia Skinner-Linnenberg
R3,906 Discovery Miles 39 060 Ships in 12 - 17 working days

Although speech departments have "owned" delivery for the last 100 years, those who teach writing, especially English departments, can gain a great deal by reinstating delivery into their conceptions of and theories about writing. Thus, in the author's vision of "dramatizing writing" in the composition classroom, delivery can have an impact on all the composing steps, from invention to final draft. The goals of this text are to redefine delivery for writing, to reunite it with other parts of the classical rhetorical canon, and to practically apply it in contemporary writing instruction.
This text is divided into three main sections. The first provides a survey of the history of delivery in rhetorical theory. A continuum is set up from a totally physical conception of delivery to a noetic one which incorporates more intellectual processes. The argument is that the tension heightened by discord over its definition eventually led to the splitting of delivery from the rhetorical canon. A separate discussion of the women's challenge to delivery is also included. The next section contains a survey of facets of delivery that exist in current theory combined with the author's own theory of delivery. It provides insight into the state of delivery in contemporary writing instruction. The author argues that since the split of delivery from the rhetorical canon has caused a modern bias against delivery in writing theory, many strategies that could aid in the teaching of writing have either been overlooked or undertheorized. Therefore, she borrows from current theoretical areas within and outside of writing in order to construct her own theory of delivery. The last section provides practical applications of delivery in writing instruction. Again borrowing from many sources inside and outside of composition, she describes the techniques teachers may use to incorporate delivery in a writing classroom. Through the use of delivery, more strategies may be developed to aid in the teaching of writing.
Special features include:
* the incorporation of some practices that had been in use in the composition classroom for many years but did not have any consciously theoretical grounding;
* the discussion of women rhetoricians' theories on delivery;
* the combination of many contemporary theoretical areas including theatrical, feminist, rhetorical, and pedagogical to form the author's redefined theory of delivery; and
* the presentation of practical applications of this new theory of delivery for teachers to utilize in their own classrooms.

The Copyeditor's Handbook and Workbook - The Complete Set (Paperback): Amy Einsohn, Marilyn Schwartz, Erika Buky The Copyeditor's Handbook and Workbook - The Complete Set (Paperback)
Amy Einsohn, Marilyn Schwartz, Erika Buky
R1,679 R1,412 Discovery Miles 14 120 Save R267 (16%) Ships in 12 - 17 working days

This set includes two essential resources for writers and editors: The Copyeditor's Handbook, now in its fourth edition, and The Copyeditor's Workbook, the new companion to the bestselling Handbook. Unstuffy, hip, and often funny, The Copyeditor's Handbook: A Guide for Book Publishing and Corporate Communications has become an indispensable resource both for new editors and for experienced hands who want to refresh their skills and broaden their understanding of the craft of copyediting. This fourth edition incorporates the latest advice from language authorities, usage guides, and new editions of major style manuals, including The Chicago Manual of Style. It registers the tectonic shifts in twenty-first-century copyediting: preparing text for digital formats, using new technologies, addressing global audiences, complying with plain language mandates, ensuring accessibility, and serving self-publishing authors and authors writing in English as a second language. The new edition also adds an extensive annotated list of editorial tools and references and includes a bit of light entertainment for language lovers, such as a brief history of punctuation marks that didn't make the grade, the strange case of razbliuto, and a few Easter eggs awaiting discovery by keen-eyed readers. The Copyeditor's Workbook: Exercises and Tips for Honing Your Editorial Judgment-a new companion to the Handbook-offers comprehensive and practical training in the art of copyediting for both aspiring and experienced editors. More than forty exercises of increasing difficulty and length, covering a range of subject matter, enable you to advance in skill and confidence. Detailed answer keys and explanations offer a grounding in editorial basics, appropriate usage choices for different contexts and audiences, and advice on communicating effectively and professionally with authors and clients. Whether the exercises are undertaken alone or alongside the new edition of The Copyeditor's Handbook, they provide a thorough workout in the essential knowledge and skills required of contemporary editors.

The Politics of Writing (Paperback): Romy Clark, Roz Ivanic The Politics of Writing (Paperback)
Romy Clark, Roz Ivanic
R1,407 Discovery Miles 14 070 Ships in 12 - 17 working days


Writing matters: it plays a key role in the circulation of ideas in society and has a direct impact on the development of democracy. But only a few get to do the kind of writing that most influence this development.
The Politics of Writing examines writing as a social practice. The authors draw on critical linguistics, cultural studies and literacy studies, as they explore and analyse:
* the social context in which writing is embedded
* the processes and practices of writing
* the purposes of writing
* the reader-writer relationship
* issues of writer identity.
They challenge current notions of 'correctness' and argue for a more democratic pedagogy as part of the answer to the inequitable distribution of the right to write.

On Writing Qualitative Research - Living by Words (Paperback): Margaret Anzul, Maryann Downing, Margot Ely, Ruth Vinz On Writing Qualitative Research - Living by Words (Paperback)
Margaret Anzul, Maryann Downing, Margot Ely, Ruth Vinz
R1,869 Discovery Miles 18 690 Ships in 12 - 17 working days


This text is both about writing up qualitative research and is itself a qualitative study. The written reflections of students on the writing process and the interpretations and presentations of their findings provide a base of data which the authors have, in turn, analyzed and incorporated into their text. They have added accounts of their own experiences, and those of their colleagues and other published authors. All of these are woven into a theoretical framework that discusses them in detail.

Related link: http://www.routledgefalmer.com/textbooks< /a>

Theory and Practice of Writing - An Applied Linguistic Perspective (Paperback): William Grabe, Robert B. Kaplan Theory and Practice of Writing - An Applied Linguistic Perspective (Paperback)
William Grabe, Robert B. Kaplan
R1,634 Discovery Miles 16 340 Ships in 12 - 17 working days

This book undertakes a general framework within which to consider the complex nature of the writing task in English, both as a first, and as a second language. The volume explores varieties of writing, different purposes for learning to write extended text, and cross-cultural variation among second-language writers. The volume overviews textlinguistic research, explores process approaches to writing, discusses writing for professional purposes, and contrastive rhetoric. It proposes a model for text construction as well as a framework for a more general theory of writing. Later chapters, organised around seventy-five themes for writing instruction are devoted to the teaching of writing at the beginning, intermediate, and advanced levels. Writing assessment and other means for responding to writing are also discussed. William Grabe and Robert Kaplan summarise various theoretical strands that have been recently explored by applied linguists and other writing researchers, and draw these strands together into a coherent overview of the nature of written text. Finally they suggest methods for the teaching of writing consistent with the nature, processes and social context of writing.

New Subediting - For Quark Users (Hardcover, 3rd edition): F.W. Hodgson New Subediting - For Quark Users (Hardcover, 3rd edition)
F.W. Hodgson
R3,923 Discovery Miles 39 230 Ships in 12 - 17 working days

New Subediting gives a detailed account of modern editing and production techniques. Its aim is both to help the young subeditor and to spell out to the newcomer to newspaper journalism what happens between the writing of news stories and features and their appearance in the newspaper when it comes off the press. In this age of technological change the quality of the subbing has never been more important to a successful newspaper. The careful use of typography, pictures, graphics and compelling headlines and the skillful handling of text coupled with good page planning, all help to give character,style and readability. This book examines, and draws lessons from, work in contemporary newspapers in editing and presentation; it defines the varied techniques of copytasting, of editing news stories and features, of styles of headline writing and the use of typography to guide and draw the attention of the reader. It takes into account developments in the use of English as a vehicle of mass communication in two important chapters on structure and word use; and it shows how to get the best out of the electronic tools now available to subeditors. It also reminds journalisis that, however advanced the tools, a newspaper is only as good as the creative skills of those that write, edit and put it together.

The Creative Process - A Computer Model of Storytelling and Creativity (Paperback): Scott R. Turner The Creative Process - A Computer Model of Storytelling and Creativity (Paperback)
Scott R. Turner
R1,474 Discovery Miles 14 740 Ships in 12 - 17 working days

Someday computers will be artists. They'll be able to write amusing and original stories, invent and play games of unsurpassed complexity and inventiveness, tell jokes and suffer writer's block. But these things will require computers that can both achieve artistic goals and be creative. Both capabilities are far from accomplished. This book presents a theory of creativity that addresses some of the many hard problems which must be solved to build a creative computer. It also presents an exploration of the kinds of goals and plans needed to write simple short stories. These theories have been implemented in a computer program called MINSTREL which tells stories about King Arthur and his knights. While far from being the silicon author of the future, MINSTREL does illuminate many of the interesting and difficult issues involved in constructing a creative computer. The results presented here should be of interest to at least three different groups of people. Artificial intelligence researchers should find this work an interesting application of symbolic AI to the problems of story-telling and creativity. Psychologists interested in creativity and imagination should benefit from the attempt to build a detailed, explicit model of the creative process. Finally, authors and others interested in how people write should find MINSTREL's model of the author-level writing process thought-provoking.

Content is King (Hardcover): David Mill, David Chaffey Content is King (Hardcover)
David Mill, David Chaffey
R3,917 Discovery Miles 39 170 Ships in 12 - 17 working days

A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source. Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand.

Reflective Practice - Writing and Professional Development (Paperback, 5th Revised edition): Gillie E. J. Bolton, Russell... Reflective Practice - Writing and Professional Development (Paperback, 5th Revised edition)
Gillie E. J. Bolton, Russell Delderfield
R787 R698 Discovery Miles 6 980 Save R89 (11%) Ships in 12 - 17 working days

Reflecting thoughtfully on your work is vital for improving your own self-awareness, effectiveness and professional development. This newly updated fifth edition of Gillie Bolton's bestselling book explores reflective writing as a creative and dynamic process for this critical enquiry. New to this edition: An expanded range of exercises and activities A new emphasis on using e-portfolios Further guidance on reflective writing assignments Enhanced discussion of reflection as a key employability skill Additional online resources This popular book has been used worldwide in various disciplines including education, social work, business and management, medicine and healthcare and is essential reading for students and professionals seeking to enhance their reflective writing skills and to examine their own practice in greater critical depth.

Theory and Practice of Writing - An Applied Linguistic Perspective (Hardcover): William Grabe, Robert B. Kaplan Theory and Practice of Writing - An Applied Linguistic Perspective (Hardcover)
William Grabe, Robert B. Kaplan
R3,957 Discovery Miles 39 570 Ships in 12 - 17 working days

This book undertakes a general framework within which to consider the complex nature of the writing task in English, both as a first, and as a second language. The volume explores varieties of writing, different purposes for learning to write extended text, and cross-cultural variation among second-language writers. The volume overviews textlinguistic research, explores process approaches to writing, discusses writing for professional purposes, and contrastive rhetoric. It proposes a model for text construction as well as a framework for a more general theory of writing. Later chapters, organised around seventy-five themes for writing instruction are devoted to the teaching of writing at the beginning, intermediate, and advanced levels. Writing assessment and other means for responding to writing are also discussed. William Grabe and Robert Kaplan summarise various theoretical strands that have been recently explored by applied linguists and other writing researchers, and draw these strands together into a coherent overview of the nature of written text. Finally they suggest methods for the teaching of writing consistent with the nature, processes and social context of writing.

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