|
|
Books > Language & Literature > Literary & linguistic reference works > Writing & editing guides > General
Academic Writing is emerging as a distinct subject for teaching and
research in higher education in the UK and elsewhere. Teaching
Academic Writing in UK Higher Education introduces this growing
field and is a resource for university teachers, researchers and
administrators interested in developing students' writing. The book
highlights a lively transnational culture of teaching and research
in Academic Writing, and will have both immediate and lasting
influence on how university writing programmes and initiatives are
shaped in the years ahead.
Because reporting is changing, this volume offers readers a
thorough introduction to the rapidly evolving world of gathering
information for local news organizations. This easy-to-read text is
filled with contemporary examples and solid advice for the
beginning reporting student. Designed for students with a
foundation in news writing, it provides chapters on such basics as
news research, interviewing, and observation skills. It further
offers a chapter on the use of personal computers as research and
reporting tools. Readers will find useful tips and examples written
by award-winning professional journalists that reflect the numerous
changes in the art and science of information gathering in the past
decade.
This innovative book is the first to identify and describe the
systematic process that drives the day-to-day work of writers in
the real world of print and broadcast journalism, public relations,
and advertising. The key to creative problem solution for both
simple and complex assignments in media work is engagingly detailed
in this thought-provoking guide. Users of this book will learn how
to fulfill assignments and write copy that meets an editor's or
client's expectations, speaks to the intended audience, stands up
to question, and remains in memory.
The author skillfully blends tested processes from science and art
to equip the student with the tools of self-management and the
techniques of disciplined creativity that defend against erroneous
judgment. Recognizing the role of problem solving in media and the
primacy of critical thinking at all stages of the writing process
-- from preparatory measures to final writing -- the author
challenges the assumption that discipline and creativity
areincompatible partners. That partnership is described in detail,
then dramatized with absorbing examples and illustrations drawn
from interviews with experienced practitioners in print and
broadcast journalism, public relations, and advertising. Each
chapter is a discovery of how this reliable partnership for solving
writing problems in media applies to both anticipated and
unexpected communication situations. Making known what media
professionals have learned through trial and error on the job, here
is a thinking and writing dynamic that students, new hires, and
aspiring free-lancers can now acquire before entering the world of
print or broadcast journalism, public relations, or advertising.
Plunging into the verbal quagmire of official language used by
bureaucrats in both government and business, distinguished linguist
Roger W. Shuy develops new techniques based on linguistic
principles to improve their communication with the public.
Shuy presents nine case studies that reveal representative
problems with bureaucratic language. He characterizes the traits of
bureaucratic language candidly, though somewhat sympathetically,
and he describes how linguists can provide bureaucrats with both
the tools for communicating more clearly and also the authority to
implement these changes.
Drawing on documents cited in class action lawsuits brought
against the Social Security Administration and Medicare, Shuy
offers a detailed linguistic analysis of these agencies' problems
with written and oral communication, and he outlines a training
program he developed for government writers to solve them. Moving
on to the private sector, Shuy analyzes examples of the ways that
businesses such as car dealerships, real estate and insurance
companies, and commercial manufacturers sometimes fail to
communicate effectively. Although typically bureaucracies change
their use of language only when a lawsuit threatens, Shuy argues
that clarity in communication is a cost effective strategy for
preventing or at least reducing litigation.
"Bureaucratic Language in Government and Business" explains why
bureaucratic language can be so hard to understand and what can be
done about it.
A writer will change and grow many times in their writing life.
This Journal Workbook aims to champion this journey. It answers
those tricky questions writers long to ask, shares secret practices
to inspire their writing confidence, and free their unique gifts
from common obstacles and writing worries. In this Journal Workbook
you will discover surprising new techniques from acting,
neuroscience, psychology, philosophy, and spirituality to re-wild
your creativity and empower your writing craft. Writing can seem
overwhelming. You long to be a writer, but where do you start? And
how do you bridge the gap between where you are right now and where
you want to go? How do you discover your voice? What does that even
mean? And what can you do to improve your writing? Or discover what
you want to write about? This is not a book about getting published
or finding an agent. This is a book about finding you. Finding your
voice. Trusting your talent. Your creativity. It is about putting
your heart and soul into your writing practice. Do the prompts and
exercises. Reflect. This Journal Workbook will help you find that
spark. This is your writing life, write it your way.
Beginning with the role and responsibilities of the editor, this
book discusses editorial outlook, motivation, skills, and policies
and procedures that provide guidance for editing. The nature of the
workplace, automation, authors and manuscripts, the vital editorial
manual, production, and ethics are also covered. Pertinent to
editors of journals and newsletters and their contributors, the
book is also of value to public and academic libraries; courses in
journalism, publishing, and writing; and associations or
organizations that publish journals or newsletters.
'Any bibliophile will find many enjoyable nuggets in this
compendium of book chat' Stephen Poole, Guardian 'An engaging
little eye-opener about the publishing business, full of tasty
nuggets about books, writers and their editors' Sunday Times
'Enjoyable ... engaging ... insightful' Independent Once upon a
time, a writer had an idea. They wrote it down. But what happened
next? Join Rebecca Lee, professional text-improver, as she embarks
on a fascinating journey to find out how words get from an author's
brain to finished, printed books. She'll reveal the dark arts of
ghostwriters, explore the secret world of literary agents and
uncover the hidden beauty of typesetting. Along the way, her quest
will be punctuated by a litany of little-known (but often
controversial) considerations that make a big impact: ellipses,
indexes, hyphens, esoteric points of grammar and juicy
post-publication corrections. After all, the best stories happen
when it all goes wrong. From foot-and-note disease to the town of
Index, Missouri - turn the page to discover how books get made and
words get good.* * Or, at least, better
USE YOUR WORDS introduces the art of creative nonfiction to women
who want to give written expression to their lives as mothers.
Written by award-winning teacher and writer, Kate Hopper, this book
will help women find the heart of their writing, learn to use
motherhood as a lens through which to write the world, and turn
their motherhood stories into art. Each chapter of USE YOUR WORDS
focuses on an element of craft and contains a lecture, a published
essay, and writing exercises that will serve as jumping-off points
for the readers' own writing. Chapter topics include: the
importance of using concrete details, an overview of creative
nonfiction as a genre, character development, voice, humor, tense
and writing the hard stuff, reflection and back-story, structure,
revision, and publishing. The content of each lecture is aligned
with the essay/poem in that chapter to help readers more easily
grasp the elements of craft being discussed. Together the chapters
provide a unique opportunity for mother writers to learn and grow
as writers.
USE YOUR WORDS takes the approach that creative writing can be
taught, and this underscores each chapter. When students learn to
read like writers, to notice how a piece is put together, and to
question the choices a writer makes, they begin to think like
writers. When they learn to ground their writing in concrete,
sensory details and begin to understand how to create believable
characters and realistic dialogue, their own writing improves. USE
YOUR WORDS reflects Kate's style as a teacher, guiding the reader
in a straightforward, nurturing, and passionate voice. As one
student noted in a class evaluation: Kate is a born writer and
teacher, and her enthusiasm for essays about motherhood and for
teaching the nuts and bolts of writing so that ordinary mothers
have the tools to write their stories is a gift to the world. She
is raising the value of motherhood in our society as she helps
mothers build their confidence and strengthen their game as
writers.
Expository Discourse describes the social science research genre in
an entirely original light. The authors present a comprehensive
model which characterizes the generic, registerial and discoursal
options as they interweave within a text, formulating explicit
realization statements that relate the abstract categories of move
and act (as described by Swales) to the way these units actually
are created by lexical and grammatical choices. The realization
networks draw on the work of systemic functional linguists,
primarily Halliday, Hasan, Martin, and Ventola.
An inspiring and essential book for everyone interested in
improving the way they write. - Brian Minards, School of
Advertising, Academy of Art University, San Francisco Writing copy
is often assumed to be a natural talent. However, there are simple
techniques you can employ to craft strong written content with
ease. This revised edition teaches the art of writing great copy
for digital media, branding, advertising, direct marketing,
retailing, catalogues, company magazines and internal
communications, and aspects of writing for social media are
integrated throughout. There are also new interviews and case
studies. Using a series of exercises and up-to-date illustrated
examples of award-winning campaigns and communication,
*Copywriting, Third Edition takes you through step-by-step
processes that can help you to write content quickly and
effectively.
Communications for ICT is an essential guide to technical
communication for IT professionals. Whether you want to become a
Technical Writer, or simply an IT professional who wants to become
better at doing documentation (and that can boost your career),
this handy guide is for you. Going well beyond the conventional
technical communication text book, it also includes important
topics such as professional conduct, argument/persuasion, software
project documentation (like requirements specifications),
international communication, high-performance project teams and the
ethical technologist. These are in addition to how to write
technical reports, user manuals and whitepapers. Communications for
ICT is the prescribed text for a course by the same name in the
School of ICT at Griffith University, a top-ten research university
in Australia. The author combines 15 years of practical experience
as a technical writer in the IT industry, with his ongoing academic
teaching and research since 1999. Dr. Tuffley has produced a
practical guide that can be understood and applied by any IT
industry worker wishing to develop these important, but often
neglected skills. Free Template. Offering outstanding value for
money, Communications for ICT provides you with instruction that is
the equivalent of a high-quality university level, education.
Included in the price are handy downloadable templates that allow
the would-be technical writer to be off to a flying start with
documents such as user guides, software requirements
specifications, design documentation and test plans.
Provides the reader with essential foundational fashion knowledge
on the history of fashion and key industry terminology. Includes
specific instructions on how to approach three styles of fashion
writing - service pieces, runway reviews and reports, and trend
reports. The reader is taught how to determine and address the
audience and the difference between writing for print and online
outlets. Looks beyond traditional fashion writing to explore
contemporary issues such as slow fashion, cultural appropriation,
and diversity, as well as how fashion can be used to discuss other
ideas through creative nonfiction and cultural criticism.
Exploring research and pedagogy on second language writing, this
volume focuses on issues concerning policy decisions affecting
foreign students.
|
You may like...
Lice
August Hoeft
Hardcover
R616
Discovery Miles 6 160
|