Technically-minded people can struggle with business writing and many businesses get it wrong, losing their readers in avalanches of acronyms and jungles of technical jargon. It doesn't have to be that way. In this book you'll discover how to give your communication skills an upgrade, exploring the tips and tricks that will enable you to write effectively and persuasively for any audience. You'll discover how to write for maximum impact and how to make your enthusiasm even more infectious.

Engaging with customers through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it very wrong. This book walks you through how to deliver maximum benefit for your business through your social media writing. Topics include how to develop an online persona, how to tailor your messages across different social media platforms, how to appeal to your audience, and how to use social media tools.

This book presents the authors' attempts to interrogate the ways that white institutional, pedagogical, and curricular heteronormativity affects equity in writing instruction at Two Year Colleges. Written from a wide range of subject and identity positions, this volume explores issues that arise among students inside historically white-dominant classrooms, among faculty as curriculum and hiring decisions are made, and among colleagues when they attempt to engage the wider institution in equity work. Aiming to significantly change how urban Community College writing instruction is delivered in this country, the book operates on the principle that equity is essential to successful writing pedagogy, curricular development, and student success.

This book demonstrates how to develop and engage in successful academic collaborations that are both practical and sustainable across campuses and within local communities. Authored by experienced writing program administrators, this edited collection includes a wide range of information addressing collaborative partnerships and projects, theoretical explorations of collaborative praxis, and strategies for sustaining collaborative initiatives. Contributors offer case studies of writing program collaborations and honestly address both the challenges of academic collaboration and the hallmarks of successful partnerships.

RagTime 5.6 f r Windows und MacOS eignet sich besonders zur Erstellung von Expos s, Gesch ftsberichten, Auswertungen, Pr sentationen, Katalogen und Periodika. Diese vielf ltige Verwendbarkeit ergibt sich aus den Layoutm glichkeiten und den integrierten Office-Funktionalit ten der Software wie Tabellenkalkulation, Textverarbeitung, Grafik- und Zeichenwerkzeuge, zahlreicher Import- und Exportoptionen, sowie professionellem Farbmanagement nach ICC-Standard (kommerzielle Version) und Funktionserweiterungen durch Zusatzmodule. Mit zahlreichen Projektbeispielen aus den benannten Anwendungen gibt das vorliegende Arbeitsbuch nach einer konzisen Einf hrung in Konzept und Bedienung von RagTime wertvolle Tipps, Tricks und Techniken f r Novizen und bereits erfahrene Anwender. Die beiliegende Hybrid-CD-ROM f r MacOS und Windows enth lt die Vollversion von RagTime 5.6.1 privat, n tzliche Tools, Informationen und Autorenbeispiele.

'Anthem Guide to Critical Thinking Skills: Language and Logic' is an excellent companion text for high school and college English writing classes that focus on critical thinking and persuasive writing. Concepts are presented in a clear, easy-to-understand format, and practice exercises are included.

France presents a comprehensive critique of composition theory and pedagogy from a leftist perspective. He contests the notion that composition courses have no content and are only skills courses, devoid of intellectual suppositions and cultural premises. Writing instructors should therefore focus on teaching students how to retextualize contemporary cultural practices and become proficient in dissenting from as well as affirming the status quo. Each chapter extends the argument for a critical composition practice from theory into explicit, detailed narratives of composition techniques and analysis. Issues covered are the implicit ideology and curricular function of composition, the definition of a materialist rhetoric, the place of feminism in the writing classroom, the interrogation of dominant ideology in business and professional writing courses, the critique of knowledge making in the context of social-epistemic pedagogy, and the historical and rhetorical relations of religion to persuasion.

From Student to Scholar guides graduate students through the "hidden" developmental transition required in writing a dissertation and moving beyond, to become a successful scholar. Identifying common rhetorical challenges across disciplines, author Hjortshoj explains how to accommodate evolving audiences, motivations, standards, writing processes, and timelines. One full chapter is devoted to "writing blocks," and another offers advice to international students who are non-native speakers of English. The text also offers advice for managing relations with advisors and preparing for the diverse careers that PhDs, trained primarily as research specialists, actually enter. On the basis of more than thirty years of consultations with graduate students, this volume is an important addition to graduate thesis seminars and composition courses, as well as an invaluable reference for writing centers, workshops, and learning support centers.

From one of America's most influential writing teachers, a collection of 50 of the best writing strategies distilled from 50 writing and language books -- from Aristotle to Strunk and White. With so many excellent writing guides lining bookstore shelves, it can be hard to know where to look for the best advice. Should you go with Natalie Goldberg or Anne Lamott? Maybe William Zinsser or Donald Murray would be more appropriate. Then again, what about the classics -- Strunk and White, or even Aristotle himself? Thankfully, your search is over. In Murder Your Darlings, Roy Peter Clark, who for more than 30 years has been a beloved and revered writing teacher to children and Pulitzer prize-winners alike, has compiled a remarkable collection of 50 of the best writing tips from 50 of the best writing books of all time. With a chapter devoted to each piece of advice, Clark expands and contextualizes the original author's suggestions, and offers anecdotes about how each one helped him or other writers sharpen their skills. An invaluable resource for scribblers of all kinds, Murder Your Darlings is an inspiring and edifying ode to the craft of writing.

As practitioner-researchers, how do we discuss and analyse our work without losing the creative drive that inspired us in the first place? Built around a diverse selection of writings from leading researcher-practitioners and emerging artists in a variety of fields, The Creative Critic: Writing as/about Practice celebrates the extraordinary range of possibilities available when writing about one's own work and the work one is inspired by. It re-thinks the conventions of the scholarly output to propose that critical writing be understood as an integral part of the artistic process, and even as artwork in its own right. Finding ways to make the intangible nature of much of our work 'count' under assessment has become increasingly important in the Academy and beyond. The Creative Critic offers an inspiring and useful sourcebook for students and practitioner-researchers navigating this area. Please see the companion site to the book, http://www.creativecritic.co.uk, where some of the chapters have become unfixed from the page.

Writing Well in the 21st Century: The Five Essentials provides students, career-builders, and professional writers with the basic elements needed for writing in the 21st century. The book fully explains and links the five essentials of good writing: 1.punctuation, 2.grammar, 3.fact-checking, 4.style, and 5.voice Throughout history technology has changed both language and writing. Today in the digital age, language and writing are changing at a phenomenal pace. Students, career-builders, and professional writers need this guide that reviews those changes and connects the essentials for creating good writing in the digital age. Writing Well in the 21st Century: The Five Essentials gives writers the tools needed today. Among other essentials, the book: .Resolves comma issues by explaining the Open and Close Punctuation systems. Writers select which system to use in their writing. .Clarifies active and passive voice verbs and advocates using strong, specific verbs in writing. .Provides guidelines for choosing credible online websites when searching for resources. .Examines attributes of essentials that contribute to a writing style and urges a critical review of verbs. .Connects elements that combine to create a voice in a written piece. Relevant and succinctly written, Writing Well in the 21st Century: The Five Essentials gives readers the basics they need to know to create well-written documents for school, work and in their professional writing."

Successful Dissertation Writing guides students through the involved process of writing an academic dissertation, developing their ability to communicate ideas and research fluently and successfully. From conducting research, working with a supervisor, understanding and avoiding plagiarism, right through to using feedback and editing to improve the written piece, it will help students master the more technical elements of producing well-written academic work.

Successful Academic Writing guides students through the whole process of academic writing, developing their ability to communicate ideas and research fluently and successfully. From understanding the task and planning essays or assignments, right through to utilising feedback, it will ensure students are able to get much more out of the writing process.

If theatre is a way of seeing, an event onstage but also a fleeting series of moments; not a copy or double but more vitally metamorphosis, transformation, and change, how might we speak to - and of - it? How do we envision and frame a fluid reality that moves faster than we can write? Arranged over two parts, 'Figurations' and 'Translations', Essays on Theatre and Change reflects on the animal, history, doubling, translation, and the performative potential of writing itself. Each fictocritical essay weaves between voices, genres and contexts to consider what theatre might be, offering a 'partial object' rather than a complete theory. Leaving the page radically open to its reader, Essays on Theatre and Change is a dazzling, multi-lensed account of what it is to think and write on theatre.

If theatre is a way of seeing, an event onstage but also a fleeting series of moments; not a copy or double but more vitally metamorphosis, transformation, and change, how might we speak to - and of - it? How do we envision and frame a fluid reality that moves faster than we can write? Arranged over two parts, 'Figurations' and 'Translations', Essays on Theatre and Change reflects on the animal, history, doubling, translation, and the performative potential of writing itself. Each fictocritical essay weaves between voices, genres and contexts to consider what theatre might be, offering a 'partial object' rather than a complete theory. Leaving the page radically open to its reader, Essays on Theatre and Change is a dazzling, multi-lensed account of what it is to think and write on theatre.

From Dani Shapiro, bestselling author of Devotion and Slow Motion, comes a witty, heartfelt, and practical look at the exhilarating and challenging process of storytelling.

At once a memoir, a meditation on the artistic process, and advice on craft, Still Writing is an intimate companion to living a creative life. Writers—and anyone with an artistic temperament—will find inspiration and comfort in these pages.

Offering lessons learned over twenty years of teaching and writing, Shapiro shares her own revealing insights to weave an indispensable almanac for modern writers.

The purpose of this book is to help doctors and other health professionals with their writing problems. It consists of several hundred topics, from the process of writing to authorship, and from the use of semi-colons to the law of late literals. These are arranged alphabetically, with extensive cross referencing and, where appropriate, lists of books that the author has read and recommends. The book will provide concise, practical information about how to tackle any form of writing required of health care professionals.

Medical articles are one of the main vehicles of knowledge translation and evidence communication in the health sciences. Their correct structure and style alone are no longer enough to convey a clear understanding of the intended message. Readers must be able to understand the very essence of the article message. That is the purpose of this book.Writing, Reading, and Understanding in Modern Health Sciences: Medical Articles and Other Forms of Communication will help the authors of medical articles communicate more effectively in today's practice and health research environment. It explores the most effective practices for communicating using three main medical literature formats: through scientific articles, articles where the subject is not based on the practice of the scientific method, and business reports.Describing how to think beyond the prevailing IMRAD article format, this book focuses on the nature, content, domains of thought, and meanings of medical articles. The ideas and underlying propositions in this book are complementary to specific requirements appropriate for each type of medical journal. After reading this book you will better understand: How to write what is considered the most important type of medical article, the research-based medical article How to write an evidence-based argumentative medical article The challenges of clinical case reporting The general framework of medical and research ethics Classification of medical articles and their underlying studies from the causal standpoint Supplying you with the understanding required to write more effective medical articles, the book includes details about essay-type articles, research-based articles, thesis as introduction sections, definitions as part of the material and methods sections, modern argumentation and critical thinking underlying results and their discussion and conclusions about them.

A Handbook of Editing Early Modern Texts provides a series of answers written by more than forty editors of diverse texts addressing the 'how-to's' of completing an excellent scholarly edition. The Handbook is primarily a practical guide rather than a theoretical forum; it airs common problems and offers a number of solutions to help a range of interested readers, from the lone editor of an unedited document, through to the established academic planning a team-enterprise, multi-volume re-editing of a canonical author. Explicitly, this Handbook does not aim to produce a linear treatise telling its readers how they 'should' edit. Instead, it provides them with a thematically ordered collection of insights drawn from the practical experiences of a symposium of editors. Many implicit areas of consensus on good practice in editing are recorded here, but there are also areas of legitimate disagreement to be charted. The Handbook draws together a diverse range of first person narratives detailing the approaches taken by different editors, with their accompanying rationales, and evaluations of the benefits and problems of their chosen methods. The collection's aim is to help readers to read modern editions more sensitively, and to make better-informed decisions in their own editorial projects.

Renovating Your Writing outlines the principles of effective composition by focusing on the essential skill set and mindset every successful writer must possess. Now in its second edition, this novel text provides readers with unique strategies for crafting and revising their writing, whether for school, work, or play. The new edition emphasizes, in particular, the importance of the writer embracing a rhetorical perspective, distinguishing between formal and social media compositional styles, and appreciating the effort needed to produce clear, concise, and compelling messages.

Words are everywhere in the museum. They swarm amidst all the visual exhibits, and throughout many non-exhibition areas, talking to a vast swath of people in ways that visuals cannot. Signage at the information desk, visitor material, scripts for tour guides, scripts for exhibition videos, education plans, posts, blogs, membership brochures, audio scripts for smart phones, apps for in-depth information, and store labels. In a multi-screen world, where information explodes in every corner of the field of vision, clarity comes from the presence of words to organize the feast of visuals and help all audiences feel at home. Research bears out the need for a range of learning tools and it's not just visitors who benefit from verbal cues; donors, educators, community partners and volunteers will all engage more effectively with the museum that explains its brand mission with good writing. Whether written by administrators, staffers, freelancers, or interns, words must be delivered by your museum with the confidence they will connect meaningfully with all audiences. Your story is told everywhere, with every narration opening your doors wider. Completely updated, the Second Edition addresses the newest ways to put into words the distinctive stories you need to tell: -Websites for expanding audiences -Content-centered posts -Newsletters -Tour scripts -Videos -Education material -Talks and lectures -Proposals for partnerships -Fundraising -Researched blogs -Leveraging of facilities rental and your store for reaching new audiences -Volunteer recruitment Current practices from a diverse range of museums inform every chapter. All chapters recognize the many cultures in your audience, alerting writers to the sensitivity needed for effective communication. For museums, historic sites, cultural centers and museum studies programs: if you ever wished for writing help, here's the resource you're looking for.

The New Scriptwriter's Journal places you, the writer, in the center of the complex and challenging process of scriptwriting. Charge up your imagination while learning how to write a professional screenplay. This informational and inspirational guide details the creative aspects of scriptwriting such as crafting dialogue and shaping characters. Inside, you'll find blank pages to jot down your thoughts, ideas, and responses to the text, creating your own source book of script ideas. Whether you're an indie filmmaker longing to shoot your first digital feature or an aspiring screenwriter writing a spec script for Hollywood, your journal will be an invaluable resource. Special chapters offer insights on adaptation, ethics of screenwriting, and the future of storytelling in the digital age, as well as alternative storytelling. Additionally, The New Scriptwriter's Journal includes an invaluable annotated guide to periodicals, trade publications, books, catalogs, production directories, script sources. scriptwriting software, and internet resources.

Most movies include a love story, whether it is the central story or a subplot, and knowing how to write a believable relationship is essential to any writer's skill set. Discover the rules and laws of nature at play in a compelling love story and learn and master them. Broken into four sections, The Heart of the Film identifies the critical features of love story development, and explores every variation of this structure as well as a diverse array of relationships and types of love. Author Cynthia Whitcomb has sold over 70 feature-length screenplays and shares the keys to her success in The Heart of the Film, drawing on classic and modern films as well as her own extensive experience.

Life writing projects have become part of the expanding field of qualitative research methods in recent years and advances in critical approaches are reshaping methodological pathways. Critical Approaches to Life Writing Methods in Qualitative Research gives researchers and students looking for a brief compendium to guide their methodological thinking a concise and working overview of how to approach and carry out different forms of life writing. This practical book re-invigorates the conversation about the possibilities and innovative directions qualitative researchers can take when engaged in various forms of life writing, such as biography, autobiography, autoethnography, life history, and oral history. It equips the reader with the tools to carry out life writing projects from start to finish, including choosing a topic or subject, examining lives as living data, understanding the role of documents and artifacts, learning to tell the story, and finally writing/performing/displaying through the voice of the life writer. The authors also address the ways a researcher can begin a project, work through the issues they might face along the journey, and arrive at a shareable product. With its focus on the plurality of life writing methodologies, Critical Approaches to Life Writing Methods in Qualitative Research occupies a distinct place in qualitative research scholarship and offers practical exercises to guide the researcher. Examples include exploring authorial voice, practical applications of reflexivity exercises, the relationship between the narrator and participants, navigating the use of public and private archives, understanding the processes of collaborative inquiry and collaborative writing, and writing for various audiences.