In this volume, Mark Waldo argues that writing across the curriculum (WAC) programs should be housed in writing centers and explains an innovative approach to enhancing their effectiveness: focus WAC on the writing agendas of the disciplines. He asserts that WAC operation should reflect an academy characterized by multiple language communities--each with contextualized values, purposes, and forms for writing, and no single community's values superior to another's. Starting off with an examination of the core issue, that WAC should be promoting learning to write in the disciplines instead of writing to learn, Waldo proposes: *housing WAC in comprehensive writing centers independent of any other department; *using dialogue and inquiry rather than prescriptive techniques in the WAC program's interaction with faculty in other disciplines; and *phasing out writing assessment that depends on one test measuring the writing abilities of students from all disciplines. In the process of making his case, Waldo discusses tutor training, faculty consultancy, and multilayered assessment programs. In addition to presenting the theoretical and practical advantages of discipline-based WAC programs, he also offers clear and compelling evidence from his own institution that supports the success of this approach to writing instruction. Demythologizing Language Difference in the Academy: Establishing Discipline-Based Writing Programs will be of interest to writing program and WAC administrators; writing center administrators; graduate students studying composition; and educators and graduate students involved in WAC initiatives, research, and study.

In 1888, Mark Twain reflected on the writer's special feel for words to his correspondent, George Bainton, noting that "the difference between the almost-right word and the right word is really a large matter." We recognize differences between a politician who is "willful" and one who is "willing" even though the difference does not cross word-stems or parts of speech. We recognize that being "held up" evokes different experiences depending upon whether its direct object is a meeting, a bank, or an example. Although we can notice hundreds of examples in the language where small differences in wording produce large reader effects, the authors of "The Power of Words" argue that these examples are random glimpses of a hidden systematic knowledge that governs how we, as writers or speakers, learn to shape experience for other human beings.
Over the past several years, David Kaufer and his colleagues have developed a software program for analyzing writing called DocuScope. This book illustrates the concepts and rhetorical theory behind the software analysis, examining patterns in writing and showing writers how their writing works in different categories to accomplish varying objectives. Reflecting the range and variety of audience experience that contiguous words of surface English can prime, the authors present a theory of language as an instrument of rhetorically priming audiences and a catalog of English strings to implement the theory. The project creates a comprehensive map of the speaker and writer's implicit knowledge about predisposing audience experience at the point of utterance.
The book begins with an explanation of why studying language from the standpoint of priming--not just meaning--is vital to non-question begging theories of close reading and to language education in general. The remaining chapters in Part I detail the steps taken to prepare a catalog study of English strings for their properties as priming instruments. Part II describes in detail the catalog of priming categories, including enough examples to help readers see how individual words and strings of English fit into the catalog. The final part describes how the authors have applied the catalog of English strings as priming tools to conduct textual research.

In this volume, Mark Waldo argues that writing across the curriculum (WAC) programs should be housed in writing centers and explains an innovative approach to enhancing their effectiveness: focus WAC on the writing agendas of the disciplines. He asserts that WAC operation should reflect an academy characterized by multiple language communities--each with contextualized values, purposes, and forms for writing, and no single community's values superior to another's. Starting off with an examination of the core issue, that WAC should be promoting learning to write in the disciplines instead of writing to learn, Waldo proposes: *housing WAC in comprehensive writing centers independent of any other department; *using dialogue and inquiry rather than prescriptive techniques in the WAC program's interaction with faculty in other disciplines; and *phasing out writing assessment that depends on one test measuring the writing abilities of students from all disciplines. In the process of making his case, Waldo discusses tutor training, faculty consultancy, and multilayered assessment programs. In addition to presenting the theoretical and practical advantages of discipline-based WAC programs, he also offers clear and compelling evidence from his own institution that supports the success of this approach to writing instruction. Demythologizing Language Difference in the Academy: Establishing Discipline-Based Writing Programs will be of interest to writing program and WAC administrators; writing center administrators; graduate students studying composition; and educators and graduate students involved in WAC initiatives, research, and study.

By exploring and explaining the perceptive patterns that readers of English follow in their interpretive process, this rhetoric approaches the task of teaching writing from the perspective of readers. As a result, students learn how to write with conscious knowledge of reader's expectations. KEY TOPICS: Readers have relatively fixed expectations of where in the structure of any unit of discourse (clause, sentence, paragraph, or document) to expect the arrival of specific kinds of substance. Taking most of their textual clues for interpretation not from the meanings of individual works, but rather from where those words appear in the structure of a sentence or paragraph, when trying to understand a sentence, readers need to find the answers to five important questions: What is going on here? Whose story is it? What is the most important piece of information in this sentence? How does this sentence link backwards to the one that precedes it? How does this sentence lean forwards to the one that follows it? In order to answer these questions, readers look in certain places or structural locations in the sentence. With an approach that de-mystifies the language and writing process, the writer has new powers to, (1) control what readers are likely to make of the text; and (2) re-enter their own thought processes to judge both cohesion and coherence. MARKET: Ideal for people who want a rhetoric that approaches the task of teaching writing from the perspective of readers.

Unlearn bad habits, sharpen your emails and improve your written communication throughout your business with How to Write Effective Business English. An easy-to-follow guide on how to write with confidence, whether or not English is your first language. With new chapters on writing well across all disciplines, writing globally, and the impact of social media on workplace communication, this new edition prepares you to clearly liaise with your colleagues and to your target market in order to get your point across. Not only is this for individuals who want to better their craft and build their confidence, but it's also for multinational companies where communication is vital. Whether you're fluent in English or still learning, all speakers can iron out areas where there are common misconceptions, and bring those skills into their workplace. Fiona Talbot informs you on how to format your prose to cater for a business world, by using case studies from L'Oréal, Loaf Furniture and Octopus Energy to demonstrate how English is used internationally in business and to teach you how to address different scenarios, whilst putting your best foot forward. Express yourself in business in a clear manner on all platforms, and get your message across with impact.

Hypertheatre: Contemporary Radical Adaptation of Greek Tragedy investigates the adaptation of classical drama for the contemporary stage and explores its role as an active, polemical form of theatre which addresses present-day issues. The book's premise is that by breaking drama into constituent parts, revising, reinterpreting and rewriting to create a new, culturally and politically relevant construct, the process of adaptation creates a 'hyperplay', newly repurposed for the contemporary world. This process is explored through a diverse collection of postmodern adaptations of Antigone, Medea, and The Trojan Women, analysing their adaptive strategies and the evidence of how these remakings reflect the cultures of which they are a part. Central to this study is the idea that each of these adaptations becomes an entirely new play, redefining its central female figures and invoking reconfigurations of femininity which emphasise individual women's strengths and female solidarity. Written for scholars of Theatre, Adaptation, Performance Studies, and Literature, Hypertheatre places the Greek classics firmly within a contemporary feminist discourse.

180 Days of Writing (Spanish) is an easy-to-use workbook that will teach Spanish-speaking second grade students to become efficient writers. Each two-week unit covers one writing standard centered around high-interest themes. Through daily practice that is easy to implement at home or in school, students will strengthen their Spanish language and grammar skills while practicing the various steps of the writing process. Useful tools are provided to help teachers reach English learners, differentiate instruction, and conduct formative assessments. These standards-based activities correlate to state standards and lay the foundation for College and Career Readiness.

The science of neuroplasticity demonstrates that our brains can and do change. We each not only have the power but use the power to create new neural pathways - for better or for worse. This science has demonstrated that we can create pathways that lead to resilience, vitality, greater peace of mind, and improved well-being. Self-directed neuroplasticity is a method of accelerating neurological change through expressive writing. It's what happens when you harness the power of your pen or keyboard in service of intention, attention, and action for your greater good. This workbook of expressive writing for brain change can lead to increased well-being. As you learn and apply the principles of neuroplasticity to your own life, staged and sequenced through masterful application of writing techniques designed to promote positive brain change, improved satisfaction will not be far behind.

This book personal student narratives with a critical analysis of the current approach to retention in colleges and universities, and explores how retention can inform a revision of goals for first-year writing teachers. Retention is a vital issue for institutions, but as these students stories show, leaving college is often the result of complex and idiosyncratic individual situations that make institutional efforts difficult and ultimately ineffective. An adjustment of institutional and pedagogical objectives is needed to refocus on educating as many students as possible, including those who might leave before graduation. Much of the pedagogy, curricula, and methodologies of composition studies assume students are preparing for further academic study. Retention and Resistance argues for a new kairotic pedagogy that moves toward an emphasis on the present classroom experience and takes students varied experiences into account. Infusing the discourse of retention with three individual student voices, Powell explores the obligation of faculty to participate in designing an institution that educates all students, no matter where they are in their educational journey or how far that journey will go.

The crash of an Amtrak train near Baltimore, the collapse of the Hyatt hotel in Kansas City, the incident at Three Mile Island, and other large-scale technological disasters have provided powerful examples of the ways that communication practices influence the events and decisions that precipitate a disaster. These examples have raised ethical questions about the responsibility of writers within agencies, epistemological questions about the nature of representation in science, and rhetorical questions about the nature of expertise and experience as grounds for judgments about risk.
In "The Rhetoric of Risk: Technical Documentation in Hazardous Environments, " author Beverly Sauer examines how the dynamic uncertainty of the material environment affects communication in large regulatory industries. Sauer's analysis focuses specifically on mine safety, which provides a rich technical and historical context where problems of rhetorical agency, narrative, and the negotiation of meaning have visible and tragic outcomes. But the questions Sauer asks have larger implication for risk and safety: How does writing function in large regulatory industries? What can we learn from experience? Why is this experience so difficult to capture in writing? What information is lost when agencies rely on written documentation alone? Given the uncertainties, how can we work to improve communication in hazardous and uncertain environments?
By exploring how individuals make sense of the material, technical, and institutional indeterminancies of their work in speech and gesture, "The Rhetoric of Risk" helps communicators rethink their frequently unquestioned assumptions about workplace discourse and the role of writers in hazardous worksites. It is intended for scholars and students in technical writing and communication, rhetoric, risk analysis and risk communication, as well as a wide range of engineering and technical fields concerned with risk, safety, and uncertainty.

The Fast Track to Getting published! "Are you ready to get out of the slush piles? With the expert tutelage of Frishman and Spizman, an author can increase his/her chances of publication many times over." - John Kremer, author, "1001 Ways to Market Your Books" "I've got a great idea for a book!" But a great idea is not enough---what you need is a killer book proposal. With publishing gurus Rick Frishman and Robyn Spizman as your guides, you can create a proposal that makes your idea sing---and appeals to the right publishers. And once you secure that coveted book deal, Frishman and Spizman give you all you need to know to conceptualize, write, market, and turn your powerful message into a bestseller. We all need a guide on the journey through the publishing world and these experts take you by the hand and help navigate the hypercompetitive book industry. We all have an amazing message within. Now is the time to share it with the world to change your life and the lives of your audience.

Good writing engages as it informs and feature journalism offers writers the opportunity to tell deep, affecting stories that look beyond the immediate mechanics of who, what, where and when and explore the more difficult-and more rewarding- questions: how and why? Whether you're a blogger, a news journalist or an aspiring lifestyle reporter, a strong voice and a fresh, informed perspective remain in short supply and strong demand; this book will help you craft the kind of narratives people can't wait to share on their social media feeds. Writing Feature Stories established a reputation as a comprehensive, thought-provoking and engaging introduction to researching and writing feature stories. This second edition is completely overhauled to reflect the range of print and digital feature formats, and the variety of online, mobile and traditional media in which they appear. This hands-on guide explains how to generate fresh ideas; research online and offline; make the most of interviews; sift and sort raw material; structure and write the story; edit and proofread your work; find the best platform for your story; and pitch your work to editors. 'A wide-ranging, much-needed master class for anyone who tells true yarns in this fast-changing journalistic marketplace' - Bruce Shapiro, Columbia University 'Useful and thought provoking' - Margaret Simons, journalist and author 'A must read for any digital storyteller who wants to write emotive, engaging, believable content.' - Nidhi Dutt, foreign correspondent

This outstanding practical guide to writing analytical essays on literature develops interpretive skills through focused exercises and modeled examples. The program is tailored to meet the specific needs of beginning undergraduates. * Features unique, detailed guidance on paragraph structure * Includes sample essays throughout to model each stage of the essay-writing process * Focused exercises develop the techniques outlined in each chapter * Dedicated checklists enable quick, accurate assessment by teachers and students * Enhanced glossary with advice on usage added to core definitions

Drawing on the advice of experts in the field, The Web Writer's Guide serves as the ideal sourcebook for tips and ideas for freelance and staff writers of online content. This book provides writers of all levels with the information they need in an accessible, easy-to-use fashion. To the many deadline- and project-conscious writers out there who need to further adapt to the dynamics of digital media, this easy-to-use, comprehensive guide serves as a remarkable guidepost.
Featuring interviews with Web writers and developers, this guide will offer writers the benefit of many years' combined field experience as well as a sense of how the content factors into various online publications.
The Web Writer's Guide toolkit includes twenty-four checklists, worksheets, and forms that aid online writers to submit complete, concise, and clean copy. The checklists are also useful career path tools. For those new to online writing, the Quick Start section of the book is organized to help you produce quality copy quickly and professionally, for the first time and thereafter.
* Expert tips for novice writers and writers experienced primarily in print
* Covers topics such as writing content for corporate and e-commerce sites, e-mail newsletters, press releases, and e-zines
* Includes a Web writer's glossary to defining online content and Internet terms

There are writing centers at almost every college and university in the United States, and there is an emerging body of professional discourse, research, and writing about them. The goal of this book is to open, formalize, and further the dialogue about research in and about writing centers. The original essays in this volume, all written by writing center researchers, directly address current concerns in several ways: they encourage studies, data collection, and publication by offering detailed, reflective accounts of research; they encourage a diversity of approaches by demonstrating a range of methodologies (e.g., ethnography, longitudinal case study; rhetorical analysis, teacher research) available to both veteran and novice writing center professionals; they advance an ongoing conversation about writing center research by explicitly addressing epistemological and ethical issues. The book aims to encourage and guide other researchers, while at the same time offering new knowledge that has resulted from the studies it analyzes.

An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

"Community Writing: Researching Social Issues Through Composition" employs a series of assignments that guide students to research and write about issues confronting their individual communities. Students start by identifying a community to which they belong and focusing on problems in it, and then analyze possible solutions, construct arguments for them, decide which are likely to succeed, and consider how to initiate action.
This is a primary text for first-year composition courses, covering the basics of the writing process. The assignments are recursive. Short writing assignments in each chapter build up to longer papers. Each of the assignment questions is accompanied by a guide to thinking about and writing the assigned paper, followed by a short "Focus On" reading that provides a brief account of community activism, a media case study, or a notable success story. The longer papers are accompanied by in-class peer reading groups. Each successive peer reading attempts a higher level of conceptual critique. By working together throughout the semester, students create increasingly adept peer groups familiar with all stages of each other's research. The book is carefully structured, but there is plenty of "give" in it, allowing instructors to be flexible in adapting it to the needs of their students and courses.
"Community Writing: "
* is distinguished by pedagogy based on a collaborative, process-oriented, service learning approach that emphasizes media critique and field research on community issues chosen by individual students;
* answers real student questions, such as: Where do I find articles on my topic? What if evidence contradicts my hypothesis? How do I know if a source is biased?;
* is web-savvy--guides students into building their own Web sites, including a unique guide for critiquing the design and veracity of other people's websites; and
* is media-savvy--topics include media monopolies, spin control, dumbing down, misleading statistics, the Freedom of Information Act, "crackpot" authors, political rhetoric, and fallacious argumentation.

The EPA investigation of a 1994 chemical plant tragedy concluded that "the explosion resulted from a lack of written safe operating procedures..." While good written procedures can't guarantee zero accidents, they can reduce the number of accidents caused by human error. This new book shows how to remedy this problem through selecting and implementing actions that promote safe, efficient operations and maintenance, improve quality, continuity, profitability and cost control, build upon and record process experience, and promote the concept that operating and maintenance procedures are vital plant components. It includes practical samples of procedure formats, checklists and many references.

This book guides writers in the preparation of scientific and technical texts for specific audiences. Although some corporations have internal style guides, this book offers guidance for those writers who lack such resources. It also includes all aspects of document creation from audience analysis to indexing. Further, it provides resources for helping writers to make the transition from paper to electronic documents.
A new aspect of this edition is the examination of software support for various writing and graphic tasks. This edition adds new perspectives on preparing texts for translation, on indexing and on electronic referencing techniques. At the same time, it retains much of what made the first edition so popular: in depth guidance on creating graphic elements and useful page designs, using specialised symbols and mathematics in technical and scientific texts.

eBook available with sample pages: 0203901606

The New Scriptwriter's Journal places you, the writer, in the center of the complex and challenging process of scriptwriting. Charge up your imagination while learning how to write a professional screenplay. This informational and inspirational guide details the creative aspects of scriptwriting such as crafting dialogue and shaping characters. Inside, you'll find blank pages to jot down your thoughts, ideas, and responses to the text, creating your own source book of script ideas. Whether you're an indie filmmaker longing to shoot your first digital feature or an aspiring screenwriter writing a spec script for Hollywood, your journal will be an invaluable resource. Special chapters offer insights on adaptation, ethics of screenwriting, and the future of storytelling in the digital age, as well as alternative storytelling. Additionally, The New Scriptwriter's Journal includes an invaluable annotated guide to periodicals, trade publications, books, catalogs, production directories, script sources. scriptwriting software, and internet resources.

No two writing situations are exactly the same and skilled writers, like skilled painters, must develop the know-how to represent the objects of their writing as part of a flexible art. This special art of writing lies hidden between grammar--the well-formedness of sentences--and genre--the capacity of texts to perform culturally holistic communicative functions (e.g., the memo, the strategic report, the letter to the editor). Concealed between grammar and genre, this less visible art of writing is what Kaufer and Butler call "representational composition." Texts within this hidden art are best viewed not primarily as grammatical units or as genre functions, but as bearers of design elements stimulating imagistic, narrative, and information-rich worlds, and as an invitation to readers to explore and interact with them.
This volume presents a systematic study of the principles that underlie writing as representational composition. Drawing from student models derived from a studio method, the authors use each chapter to present a different aspect of what unfolds--across the course of the book--into a cumulative, interactive, and unified body of representational principles underlying the design of texts. They reveal what makes the textual representations achieved by expert writers worthwhile, and, at the same time, difficult for novice writers to reproduce. Extending the framework of their 1996 volume, "Rhetoric and the Arts" of Design, into a realm of textual design, this volume will interest students and instructors of writing, rhetoric, and information design.

The Art of the Footnote reacquaints students and writers with the footnote as the most effective method for presenting all of the information that is necessary to make every manuscript lucid for every reader. This book shows why footnotes are valuable, even essential, as a part of writing in the context of the scientific and historical methods of research; how easy it is to become thoroughly familiar with the various types of notes and when to employ them; and how to create footnotes which are both clear and helpful to the reader. This book will be helpful in writing undergraduate term papers to large monographs because it describes specific cases in which footnoting is appropriate and it illustrates those with examples drawn from a variety of writings.

"Taking Flight With OWLs" examines computer technology use in writing centers. Its purpose is to move beyond anecdotal evidence for implementing computer technology in writing centers, presenting carefully considered studies that theorize the move to computer technology and examine technology use in practice.
Writing centers occupy a dynamic position at the crossroads of computers and composition, distance education, and composition theory, pulling ideas, theories, and pedagogies from each. Their continuing evolution necessarily involves increasing use of computer technology. The move to computer technology so far has occurred so rapidly that writing center staff and administration have not yet had much time or opportunity to study how and when to infuse it into their programs. The need for this collection is evident: Writing center practitioners have long discussed their roles in relation to their supporting institutions; now they are challenged to explore--even reinvent--their roles as computer technologies transform centers and institutions. In exploring varied stages of technology-infusion through field-based accounts, this volume offers readers an important and unique resource.