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Copywriting Third Edition - Successful writing for design, advertising and marketing (Paperback)
Loot Price: R663
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Copywriting Third Edition - Successful writing for design, advertising and marketing (Paperback)
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An inspiring and essential book for everyone interested in
improving the way they write. - Brian Minards, School of
Advertising, Academy of Art University, San Francisco Writing copy
is often assumed to be a natural talent. However, there are simple
techniques you can employ to craft strong written content with
ease. This revised edition teaches the art of writing great copy
for digital media, branding, advertising, direct marketing,
retailing, catalogues, company magazines and internal
communications, and aspects of writing for social media are
integrated throughout. There are also new interviews and case
studies. Using a series of exercises and up-to-date illustrated
examples of award-winning campaigns and communication,
*Copywriting, Third Edition takes you through step-by-step
processes that can help you to write content quickly and
effectively.
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