Copywriting Third Edition - Successful writing for design, advertising and marketing (Paperback)

An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

General

Imprint:	Quercus Publishing
Country of origin:	United Kingdom
Release date:	September 2022
Authors:	Gyles Lingwood • Mark Shaw
Dimensions:	244 x 172 x 20mm (L x W x T)
Format:	Paperback - Trade
Pages:	240
ISBN-13:	978-1-5294-2024-1
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Language & Literature > Literary & linguistic reference works > Writing & editing guides > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-5294-2024-5
Barcode:	9781529420241

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