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Books > Language & Literature > Literary & linguistic reference works > Writing & editing guides > General

The Student's Guide to Writing Economics (Hardcover): Robert H. Neugeboren The Student's Guide to Writing Economics (Hardcover)
Robert H. Neugeboren
R5,740 Discovery Miles 57 400 Ships in 10 - 15 working days

Writing Economics is a guide designed to introduce students to the means and methods of writing on topics related to the discipline of economics. Understanding the way economists see the world is a necessary step on the way to good economics writing. This book takes the following step by step approach by describing: * the keys needed to succeed as a writer of economics and an overview of the writing process from beginning to end * the basic methods economists use to analyze data and communicate their ideas * suggestions for finding and focusing one's topic, including standard economic sources and techniques for doing economic research * how to write papers * ways of citing sources and creating a bibliography The book also contains useful appendices, which provide details of statistical sources and relevant electronic indices. Used as a standard guide for economics students at Harvard University, the book should prove to be of immense practical use economics students the world over.

Contemporary Australian Playwriting - Re-visioning the Nation on the Mainstage (Paperback): Chris Hay, Stephen Carleton Contemporary Australian Playwriting - Re-visioning the Nation on the Mainstage (Paperback)
Chris Hay, Stephen Carleton
R1,200 Discovery Miles 12 000 Ships in 9 - 17 working days

* The only book that provides a thorough introduction to the current state of play in Australian theatre, including coverage of previously marginalized voices; * Platforms previously marginalized voices in Australia, covering the work of writers of colour, queer writers and gender diverse writers; * Includes a series of duologues between major contemporary Australian playwrights which are provided in both written and podcast form.

Content is King (Paperback): David Mill, David Chaffey Content is King (Paperback)
David Mill, David Chaffey
R1,607 Discovery Miles 16 070 Ships in 10 - 15 working days

A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source.
Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand.
* Helps its readers to write, edit and publish more effective content for the online readership
* Addresses B2B issues as well as B2C - this area is often neglected
* Set out in a clearly structured style to enable readers to scan the material therefore making the content easily accessible

A Writer's Year (Hardcover, Extended 2017 ed.): Fennel Hudson A Writer's Year (Hardcover, Extended 2017 ed.)
Fennel Hudson
R676 R605 Discovery Miles 6 050 Save R71 (11%) Ships in 18 - 22 working days
Don't Mess with the Press - How to Write, Produce and Report Quality Television News (Hardcover): Tony Seton Don't Mess with the Press - How to Write, Produce and Report Quality Television News (Hardcover)
Tony Seton
R684 R618 Discovery Miles 6 180 Save R66 (10%) Ships in 18 - 22 working days

What they are saying about Don't Mess with the Press: Tony Seton's Don't Mess with the Press is instructive and delightful. Both the beginner who is already on her way and the veteran broadcaster who thinks he has all the answers should read it. It is a must for any journalist interested in more than wardrobe, hairspray and salary. The glossary is worth the price of the book. -- Doug White, WJAR Anchor Superb -- Tim O'Brien, ABC/CNN Correspondent At some point--often in despair or a heavy sweat--every journalist exclaims: Why didn't someone tell me that? Tony Seton's years of experience provide a collection of such moments of enlightenment for aspiring and perspiring broadcasters. -- Charles Bierbauer, ABC/CNN Correspondent Anyone who wants to know what the increasingly disreputable TV news business could be ought to read this book, because it's written by a guy who helped make it what it once was. -- Greg Dobbs, ABC Producer/Correspondent Don't Mess with the Press provides a great understanding of both the philosophical underpinning of news as well as the nuts and bolts of producing a newscast. the field of broadcast journalism. -- J-school professor This is an extraordinarily entertaining book, riddled with anecdotes to tickle the funny-bones of those who have devoted their careers to the fascinating, often thrilling, world of television news. It's greater value, however, may be for those who haven't but are interested in giving broadcast journalism a try.] This book is essential reading for the would-be television journalist, told by one who has done it all. Like so much of Tony's work that we so valued at ABC News, this is a tour de force. -- Tim O'Brien, ABC/CNN Correspondent

The Press and Its Story; an Account of the Birth and Development of Journalism up to the Present Day, With the History of All... The Press and Its Story; an Account of the Birth and Development of Journalism up to the Present Day, With the History of All the Leading Newspapers - Daily, Weekly, or Monthly, Secular and Religious, Past and Present; Also the Story of Their Production... (Hardcover)
James David Symon
R982 Discovery Miles 9 820 Ships in 10 - 15 working days
ESSENTIALS OF ENGLISH (THE)    WORKBOOK             183037 (Paperback): Lida Baker ESSENTIALS OF ENGLISH (THE) WORKBOOK 183037 (Paperback)
Lida Baker
R612 Discovery Miles 6 120 Ships in 10 - 15 working days

The Essentials of English Workbook provides additional exercise items for every practice section in The Essentials of English. From grammar and punctuation to the creation of essays and business letters, The Essentials of English: A Writer's Handbook is a must-have reference tool for today's writer. As easy to use as a dictionary, this handbook is designed specifically for non-native English speakers.

Succeeding with Your University Essay (Paperback): John Biggam Succeeding with Your University Essay (Paperback)
John Biggam
R574 Discovery Miles 5 740 Ships in 10 - 15 working days

Learn the craft of writing a high-quality, high-mark university essay with this step-by-step guide. Suitable for all students - from making the transition to university study that much easier to refining your technique for the final year - this accessible and concise book leads you through the complete essay-writing process in five straightforward steps. The book is packed with best practice tips, common student mistakes (and how to avoid them!), and practical templates that have been designed to help you write your university essays. You will discover new techniques for deconstructing essay questions, like GALA; a complete Harvard Referencing catalogue, showing you how to properly record sources and references; and a generic essay template to help you cover everything necessary for those top marks. Once you read this book, you will never have to ask the following questions - because you will know the answers: * What is this question asking me to do? * How should I structure my essay? * What goes in an Introduction? * How do I write a meaningful paragraph? * How do I cite a source properly? * What is 'background information'? * How do I evaluate someone's work? * What goes in a Conclusion? * How do I create a reference list? * What do I do with feedback?

Writing for Assessment (Hardcover): Angela Goddard Writing for Assessment (Hardcover)
Angela Goddard
R2,788 Discovery Miles 27 880 Ships in 10 - 15 working days

Routledge A Level English Guides equip students with the skills they need to explore, evaluate and enjoy English. Books in the series are built around the various skills specified in the assessment objectives (AOs) for all AS and A2 Level English courses. Focusing on the AOs most relevant to their topic, the books help students to develop their knowledge and abilities through analysis of lively texts and contemporary data. Each book in the series covers a different example of language and literary study and offers accessible explanations, examples, exercises, a glossary of key terms and suggested answers. This series has been written by senior examiners in the light of how the new specifications have actually worked out in practice. "Writing for Assessment" helps students to develop the writing skills they need to succeed in AS and A2 Level English. It offers a step-by-step guide to approaching writing tasks and structuring a response, looks at a range of writing tasks - from argumentative essays to data-based investigations - provides Personal Audit Sheets (PASS) to help students assess their own writing skills and make practical steps to develop them, and can be used as preparati

Copywriting Third Edition - Successful writing for design, advertising and marketing (Paperback): Gyles Lingwood, Mark Shaw Copywriting Third Edition - Successful writing for design, advertising and marketing (Paperback)
Gyles Lingwood, Mark Shaw
R723 R629 Discovery Miles 6 290 Save R94 (13%) Ships in 9 - 17 working days

An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

How to Write a Book - Step by Step Guide (Hardcover): Bill Vincent How to Write a Book - Step by Step Guide (Hardcover)
Bill Vincent
R509 Discovery Miles 5 090 Ships in 18 - 22 working days
How to Write Effective Business English - Your Guide to Excellent Professional Communication (Hardcover, 4th Revised edition):... How to Write Effective Business English - Your Guide to Excellent Professional Communication (Hardcover, 4th Revised edition)
Fiona Talbot
R1,420 R1,158 Discovery Miles 11 580 Save R262 (18%) Ships in 18 - 22 working days

Unlearn bad habits, sharpen your emails and improve your written communication throughout your business with How to Write Effective Business English. An easy-to-follow guide on how to write with confidence, whether or not English is your first language. With new chapters on writing well across all disciplines, writing globally, and the impact of social media on workplace communication, this new edition prepares you to clearly liaise with your colleagues and to your target market in order to get your point across. Not only is this for individuals who want to better their craft and build their confidence, but it's also for multinational companies where communication is vital. Whether you're fluent in English or still learning, all speakers can iron out areas where there are common misconceptions, and bring those skills into their workplace. Fiona Talbot informs you on how to format your prose to cater for a business world, by using case studies from L'Oréal, Loaf Furniture and Octopus Energy to demonstrate how English is used internationally in business and to teach you how to address different scenarios, whilst putting your best foot forward. Express yourself in business in a clear manner on all platforms, and get your message across with impact.

Steering the Craft - A Twenty-First-Century Guide to Sailing the Sea of Story (Paperback): Ursula K. Le Guin Steering the Craft - A Twenty-First-Century Guide to Sailing the Sea of Story (Paperback)
Ursula K. Le Guin
R367 R338 Discovery Miles 3 380 Save R29 (8%) Ships in 18 - 22 working days
How to Become a Journalist - a Practical Guide to Newspaper Work (Hardcover): Ernest Phillips, Robert Haig Dunbar How to Become a Journalist - a Practical Guide to Newspaper Work (Hardcover)
Ernest Phillips, Robert Haig Dunbar
R803 Discovery Miles 8 030 Ships in 18 - 22 working days
How to Cite, Reference & Avoid Plagiarism at University (Paperback): Kathleen McMillan, Jonathan Weyers How to Cite, Reference & Avoid Plagiarism at University (Paperback)
Kathleen McMillan, Jonathan Weyers
R395 R311 Discovery Miles 3 110 Save R84 (21%) Ships in 9 - 17 working days

How to cite, reference & avoid plagiarising at university Is there a secret to successful study? The answer is 'yes'! There are some essential skills and smart strategies that will help you to improve your results at university. This easy-to-use guide helps to develop the essential academic skills of writing and thinking needed to cite and reference with confidence in your academic studies. Plagiarism and the most common methods of quoting, summarising and paraphrasing are explained and modelled throughout the book. HOW TO CITE, REFERENCE & AVOID PLAGIARISM AT UNIVERSITY provides tips, tools and techniques you will need to perform with excellence, including how to: * understand the importance of correct citation and referencing in academic writing * be aware of the facts about plagiarism and how it can be identified and avoided * search for and evaluate sources from the literature * introduce the work of others into your own text * understand and use the five most common citation and referencing styles. Visit www.smarterstudyskills.com to access a wealth of useful information, tips, templates and interactive activities that will support your skills development.

So You Want to Get Rich as a Writer? (Hardcover): Ian Randal Strock So You Want to Get Rich as a Writer? (Hardcover)
Ian Randal Strock
R454 Discovery Miles 4 540 Ships in 10 - 15 working days
Academic literacy for law students - A content-based approach (Paperback): Marike Potgieter, Arlys van Wyk Academic literacy for law students - A content-based approach (Paperback)
Marike Potgieter, Arlys van Wyk
R371 Discovery Miles 3 710 Ships in 4 - 8 working days
Writing Solutions - Beginnings, Middles & Endings (Hardcover): Thomas Fensch Writing Solutions - Beginnings, Middles & Endings (Hardcover)
Thomas Fensch
R787 Discovery Miles 7 870 Ships in 18 - 22 working days

Whether you are a novice writer, or an immediate journalism student; in a freshmen English class; writing a speech, a technical report, advertising copy, or promotional or publicity material; beginning a magazine article or book; or working on any other writing project, you need to face the demands of that blank computer screen. You need to not only fill the blank screen, you need to begin your project effectively, introducing your subject to your reader with exactly the right beginning, and with confidence that you are expressing the right tone and style. Writing Solutions fills a universal gap - this is a "generic" style book.

Creating Places (Hardcover): Randy D Ellefson Creating Places (Hardcover)
Randy D Ellefson
R785 R694 Discovery Miles 6 940 Save R91 (12%) Ships in 18 - 22 working days
Letters From the Clinic - Letter Writing in Clinical Practice for Mental Health Professionals (Paperback): Derek Steinberg Letters From the Clinic - Letter Writing in Clinical Practice for Mental Health Professionals (Paperback)
Derek Steinberg
R1,285 Discovery Miles 12 850 Ships in 10 - 15 working days

In every field of therapeutic practice a significant amount of time is spent writing letters about and to patients. In Letters From the Clinic Derek Steinberg applies detailed literary and psychological analysis to over 40 letters, highlighting why certain words or phrases were used, how they could have been put better, and builds around them principles and theoretical positions based on narrative therapy, consultative approaches and the psychological impact of words and phrases.
Using the context of child, adolescent and family psychiatry, while also applicable to all therapeutic work, the book deals with issues such as
* explaining clinical conditions and treatments
* confirming clinical contracts
* conveying difficult advice and painful news
* missed appointments and other practicalities
Each letter is followed by detailed annotations and discussion.
Letters From the Clinic will prove a valuable tool to all those working in clinical and therapeutic practice.

Designing Interactive Worlds With Words - Principles of Writing As Representational Composition (Hardcover): David S. Kaufer,... Designing Interactive Worlds With Words - Principles of Writing As Representational Composition (Hardcover)
David S. Kaufer, Brian S. Butler
R2,801 Discovery Miles 28 010 Ships in 10 - 15 working days

No two writing situations are exactly the same and skilled writers, like skilled painters, must develop the know-how to represent the objects of their writing as part of a flexible art. This special art of writing lies hidden between grammar--the well-formedness of sentences--and genre--the capacity of texts to perform culturally holistic communicative functions (e.g., the memo, the strategic report, the letter to the editor). Concealed between grammar and genre, this less visible art of writing is what Kaufer and Butler call "representational composition." Texts within this hidden art are best viewed not primarily as grammatical units or as genre functions, but as bearers of design elements stimulating imagistic, narrative, and information-rich worlds, and as an invitation to readers to explore and interact with them.
This volume presents a systematic study of the principles that underlie writing as representational composition. Drawing from student models derived from a studio method, the authors use each chapter to present a different aspect of what unfolds--across the course of the book--into a cumulative, interactive, and unified body of representational principles underlying the design of texts. They reveal what makes the textual representations achieved by expert writers worthwhile, and, at the same time, difficult for novice writers to reproduce. Extending the framework of their 1996 volume, "Rhetoric and the Arts" of Design, into a realm of textual design, this volume will interest students and instructors of writing, rhetoric, and information design.

Burn After Writing (Pink) (Paperback): Sharon Jones Burn After Writing (Pink) (Paperback)
Sharon Jones
R421 R281 Discovery Miles 2 810 Save R140 (33%) Ships in 10 - 15 working days
Notebook - Pretty Blue Notebook to Write, Journal and Take Notes In (Hardcover): Sharon Purtill Notebook - Pretty Blue Notebook to Write, Journal and Take Notes In (Hardcover)
Sharon Purtill
R481 Discovery Miles 4 810 Ships in 18 - 22 working days
Orfeo Actual - Sensibilidad Personificada (English, Spanish, Hardcover): Carlos Eduardo Zavala Sanchez Orfeo Actual - Sensibilidad Personificada (English, Spanish, Hardcover)
Carlos Eduardo Zavala Sanchez
R720 Discovery Miles 7 200 Ships in 10 - 15 working days

Este libro recopila algunos de mis primeros escritos, en los cuales doy inicio al nacimiento de mi seudonimo: ORFEO ACTUAL Sensibilidad Personificada]. Los invito a viajar a traves de las letras convertidas en palabras, a revivir cada momento que pase mientras escribia, dejen que sus suenos salgan a brote y cerrando los ojos, hagamos realidad cada uno de ellos. Encontraran escritos que son muy diferentes a varios poetas, busco una manera de innovar la manera de escribir. Gracias por leerme.

On Writing Qualitative Research - Living by Words (Hardcover): Margaret Anzul, Maryann Downing, Margot Ely, Ruth Vinz On Writing Qualitative Research - Living by Words (Hardcover)
Margaret Anzul, Maryann Downing, Margot Ely, Ruth Vinz
R4,499 Discovery Miles 44 990 Ships in 10 - 15 working days


This text is both about writing up qualitative research and is itself a qualitative study. The written reflections of students on the writing process and the interpretations and presentations of their findings provide a base of data which the authors have, in turn, analyzed and incorporated into their text. They have added accounts of their own experiences, and those of their colleagues and other published authors. All of these are woven into a theoretical framework that discusses them in detail.

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