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Mapping Media Ecology - Introduction to the Field (Paperback, New edition)
Loot Price: R1,329
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Mapping Media Ecology - Introduction to the Field (Paperback, New edition)
Series: Understanding Media Ecology, 4
Expected to ship within 12 - 17 working days
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Until now, the academic foundations of media ecology have been
passed down primarily in the form of edited volumes, often by
students of Neil Postman, or are limited to a focus on Marshall
McLuhan and/or Postman or some other individual important to the
field. Those volumes are invaluable in pointing to key ideas in the
field; they provide an important and informed account of the
fundamentals of media ecology as set forth at the field's
inception. Yet there is more to the story. Offering an accessible
introduction, and written from the perspective of a "second
generation" scholar, this single-authored work provides a unified,
systematic framework for the study of media ecology. It identifies
the key themes, processes, and figures in media ecology that have
coalesced over the last few decades and presents an elegant schema
with which to engage future exploration of the role of media in
shaping culture and consciousness. Dennis D. Cali offers a survey
of a field as consequential as it is fascinating. Designed to be
used primarily in media and communication courses, the book's goal
is to hone insight into the role of media in society and to extend
the understanding of the themes, processes, and interactions of
media ecology to an ever-broader intellectual community.
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