Public Relations Writing and Media Techniques is the most
comprehensive and up-to-date public relations writing text
available. With real-world examples of award-winning work by PR
professionals, this new edition continues to help students master
the many techniques needed to reach a variety of audiences in
today's digital age. The text thoroughly integrates new
communication technologies-the Internet, Webcasting, etc.-and shows
students the many techniques currently in use to reach a variety of
audiences. Clearly written and well-organized, this book emphasizes
the nuts and bolts of writing, producing, and distributing public
relations materials through traditional and social media. The
author provides step-by-step procedures illustrated by examples
from actual campaigns to engage today's students. This text also
serves as an invaluable resource for public relations practitioners
in the field.
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