Public Relations Writing and Media Techniques - Pearson New International Edition (Paperback, 7th edition)

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies-the Internet, Webcasting, etc.-and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	November 2013
First published:	2014
Authors:	Dennis Wilcox • Bryan Reber
Dimensions:	279 x 216 x 21mm (L x W x T)
Format:	Paperback
Pages:	472
Edition:	7th edition
ISBN-13:	978-1-292-04073-8
Categories:	Books > Arts & Architecture > Performing arts > General Books > Language & Literature > Language teaching & learning (other than ELT) > Specific skills > Writing skills
LSN:	1-292-04073-4
Barcode:	9781292040738

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