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Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies
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Drunk in China - Baijiu and the World's Oldest Drinking Culture (Hardcover)
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Drunk in China - Baijiu and the World's Oldest Drinking Culture (Hardcover)
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China is one of the world's leading producers and consumers of
liquor. In turn, alcohol infuses all aspects of China's culture,
from religion and literature to business and warfare. Yet to the
outside world, China's most famous spirit remains a mystery. That's
about to change: baijiu, the most popular alcoholic drink in China,
is now being served in cocktail bars overseas. The baijiu invasion
is beginning. Drunk in China follows Derek Sandhaus' journey of
discovery into the world's oldest drinking culture. He travels
throughout the country and around the globe to meet with
distillers, brewers, snake-oil salesmen, archeologists and ordinary
drinkers. He visits production floors, karaoke parlors, hotpot
joints and speakeasies. Along the way he uncovers a tradition that
spans more than nine thousand years, and explores how recent
economic and political developments have conspired to push Chinese
alcohol beyond the nation's borders for the first time. As Chinese
society becomes increasingly international, its drinking culture
must also adapt to the times. But is the West ready to clink
glasses with China, or will deeply rooted stereotypes prove too
difficult to overcome? Far from engaging in a juvenile celebration
of inebriation for its own sake, Sandhaus has aimed to examine the
many ways in which alcohol has shaped Chinese society and its
rituals, sometimes with disastrous consequences.
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