Impersonal Influence - How Perceptions of Mass Collectives Affect Political Attitudes (Paperback, Revised)

Impersonal influence is about how people are affected by their perceptions of the collective opinions or experiences of others--things such as the well-publicized results of opinion polls (in the case of others' opinions), or media's coverage of the collective experiences of others (such as the extent to which others are experiencing financial problems or are being victimized by crimes). Media content is particularly well suited to serving as a credible channel of information about large-scale collective phenomena. Coverage of the collective opinions (in the case of perceptions of social problems such as crime or unemployment) alters people's political attitudes in surprising, yet subtle ways. These kinds of effects have important implications for the quality of public opinion and the accountability of political leaders in a mass mediated democracy.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Series:	Cambridge Studies in Public Opinion and Political Psychology
Release date:	November 1998
First published:	1998
Authors:	Diana C. Mutz
Dimensions:	228 x 153 x 20mm (L x W x T)
Format:	Paperback - Trade
Pages:	356
Edition:	Revised
ISBN-13:	978-0-521-63726-8
Categories:	Books > Social sciences > Politics & government > Political science & theory Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Public opinion & polls Promotions
LSN:	0-521-63726-0
Barcode:	9780521637268

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