The life and career of Lejaren a Hiller (1880-1969), the American
illustrator and photographer who changed the face of advertisement
photography. Lejaren a Hiller (1880-1969) pioneered advertising
photography for an industry dominated by text and an occasional
line drawing. An advertising and editorial photographer in early
twentieth-century America, Hiller began his careeras an
illustrator. He first recognized photography's potential as a
persuasive method to sell products and services, as well as
illustrating magazine stories. Best known for his large and
exquisitely detailed studio sets that often depicted historical
scenarios or exotic foreign lands, Hiller produced thousands of
photographs for a variety of clients. The author includes examples
from all aspects of Hiller's career, and he examines two of
Hiller's most recognizable projects: the 87 Lands campaign for
Canadian Club Whisky and Surgery Through the Ages, commissioned by
Davis and Geck, a manufacturer of surgical sutures. Doug Manchee is
professor of photography and program chair for the School of
Photographic Arts and Sciences at Rochester Institute of
Technology. He teaches classes in advertising photography and his
commercial clients include Adobe Systems, Corning Inc., Xerox,
Eastman Kodak, Simpson Paper, Bausch & Lomb, and many others.
Manchee's work has been exhibited nationally and internationally in
both solo and group exhibitions.
General
| Imprint: |
RIT Cary Graphic Arts Press
|
| Country of origin: |
United States |
| Release date: |
March 2018 |
| Authors: |
Doug Manchee
|
| Dimensions: |
254 x 203 x 12mm (L x W x T) |
| Format: |
Paperback - Trade
|
| Pages: |
204 |
| ISBN-13: |
978-1-939125-35-4 |
| Categories: |
Books >
Arts & Architecture >
Photography & photographs >
General
|
| LSN: |
1-939125-35-9 |
| Barcode: |
9781939125354 |
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