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Celebrity, Convergence and Transformation (Paperback) Loot Price: R1,529
Discovery Miles 15 290
Repayment Terms: R143 pm x 12*
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Celebrity, Convergence and Transformation (Paperback): Douglas Brownlie, Paul Hewer, Finola Kerrigan

Celebrity, Convergence and Transformation (Paperback)

Douglas Brownlie, Paul Hewer, Finola Kerrigan

Series: Key Issues in Marketing Management

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Loot Price R1,529 Discovery Miles 15 290 | Repayment Terms: R143 pm x 12*

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Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture and the spectacle and glamour of mass-media practices. In doing so, the contributors hint at new forms of individuation where the line between the virtual and the actual is blurred, and where images of celebrities construct and deconstruct themselves. This book was originally published as a special issue of the Journal of Marketing Management.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Key Issues in Marketing Management
Release date: February 2019
First published: 2018
Editors: Douglas Brownlie • Paul Hewer • Finola Kerrigan
Dimensions: 246 x 174mm (L x W)
Format: Paperback
Pages: 266
ISBN-13: 978-0-367-23086-9
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Social sciences > Sociology, social studies > Social institutions > General
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 0-367-23086-0
Barcode: 9780367230869

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