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Books > Social sciences > Sociology, social studies > Social institutions
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Celebrity, Convergence and Transformation (Paperback)
Loot Price: R1,332
Discovery Miles 13 320
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Celebrity, Convergence and Transformation (Paperback)
Series: Key Issues in Marketing Management
Expected to ship within 12 - 17 working days
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Bringing together the latest thinking on both celebrity brands and
celebrity culture from academics specialising in the field of
marketing, this book explores a range of insightful contexts in
order to add vigour and vitality to our understanding of the
connections between celebrities, markets and culture. It unpacks
the identity theoretics which have their origins in the turn to
celebrity culture and the spectacle and glamour of mass-media
practices. In doing so, the contributors hint at new forms of
individuation where the line between the virtual and the actual is
blurred, and where images of celebrities construct and deconstruct
themselves. This book was originally published as a special issue
of the Journal of Marketing Management.
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