Celebrity, Convergence and Transformation (Paperback)

Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture and the spectacle and glamour of mass-media practices. In doing so, the contributors hint at new forms of individuation where the line between the virtual and the actual is blurred, and where images of celebrities construct and deconstruct themselves. This book was originally published as a special issue of the Journal of Marketing Management.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Key Issues in Marketing Management
Release date:	February 2019
First published:	2018
Editors:	Douglas Brownlie • Paul Hewer • Finola Kerrigan
Dimensions:	246 x 174mm (L x W)
Format:	Paperback
Pages:	266
ISBN-13:	978-0-367-23086-9
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Sociology, social studies > Social institutions > General Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN:	0-367-23086-0
Barcode:	9780367230869

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