The inside scoop on boosting sales through spot-on analytics
Retailers collect a huge amount of data, but don't know what to
do with it. "Retail Analytics" not only provides a broad
understanding of retail, but also shows how to put accumulated data
to optimal use. Each chapter covers a different focus of the retail
environment, from retail basics and organization structures to
common retail database designs. Packed with case studies and
examples, this book insightfully reveals how you can begin using
your business data as a strategic advantage.Helps retailers and
analysts to use analytics to sell more merchandiseProvides
fact-based analytic strategies that can be replicated with the same
success the author achieved on a global levelReveals how retailers
can begin using their data as a strategic advantageIncludes
examples from many retail departments illustrating successful use
of data and analytics
Analytics is the wave of the future. Put your data to strategic
use with the proven guidance found in "Retail Analytics."
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